If your company has invested in a good strategic marketing plan, it’s safe to assume that the plan will be enacted. After all, the hard work is done. The strategic foundation is set. The budgets and timelines are detailed. Everyone is ready to go. So it’s just a matter of ticking off the boxes, right? Right…? Sadly, no. Many a newly minted strategic plan goes on a figurative shelf, digital trash bin, or mental backburner. But in most cases, there are signs that a plan will stall. Let’s take a look at three common reasons a marketing plan goes to waste. If you feel like any one hits close to home, it’s likely you have some bigger problems to tackle before creating a marketing plan.