- How hungry is your firm for growth?
- Have you been consistently doing some form of marketing, or are you making up for a lot of lost time?
- What type of marketing infrastructure do you have in place?
- Is your firm simply looking to maintain brand awareness, or build a new niche?
- Do you have any internal resources to assist with marketing, or will most of it need to be outsourced?
- How competitive are your geographic and target markets?
- Are your clients feeling engaged, or do they need more nurturing?
- Does your firm and most of its Partners believe in marketing as a core function?
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