• Skip to primary navigation
  • Skip to main content
  • contact
Marketri

Marketri

  • Strategic Marketing Consulting
    • Marketing Plans
    • Outsourced Marketing
    • Marketing Department Structure
    • Branding & Messaging
    • Lead Generation
  • Our Approach
    • Profit Center Marketing
    • Fractional Chief Growth Officers
    • Fractional Chief Marketing Officers
  • Industries
    • High-Growth Companies
    • Professional Services Marketing
    • Private Equity Firms
    • Investment Banks
    • Management Consulting
    • Engineering Firms
    • Technology Companies
    • Manufacturing Companies
  • About
    • Our Team
    • Careers
  • Resources
    • Resources
    • Blog
view CEO guide to modern marketing on the computer

The CEO’s Guide to Modern Marketing

Debra Andrews

Topics: B2B Strategy, Marketing Plans & Strategy

When you choose to embark on a strategic marketing effort, it’s easy to become overwhelmed trying to select the appropriate pieces of the marketing puzzle that will drive growth for your business. At Marketri, it’s our job to know the ins and outs of effective marketing, including marketing methods, technology, measurement, strategic planning, and more.

If you find yourself wondering what to do first, how to pursue marketing at your business, and who can make it all happen, this is the guide for you!

In this guide, you’ll find:

  • An in-depth explanation of common approaches to marketing for B2B companies and learn when it’s useful to utilize each approach 
  • Insights on strategic marketing planning like what should be included, how a plan drives business, and where to start
  • Types of marketing plans that best suit your business and the type of offering you are promoting
  • An introduction to marketing technologies and the importance of your website, responsive design, marketing automation, email marketing tools, social media, SEO, and project management tools
  • An instructional guide to choosing the right marketing talent for your business covering in-house, outsourced, and hybrid models
  • How to use data and marketing analytics to define what you want to accomplish and measure the results of your efforts
  • Steps on how to get started building a successful marketing program

The five pillars of marketing covered in this guide can accelerate your growth. Get started with the CEO’s Guide to Modern Marketing.

Download the Guide to Modern Marketing

You Might Also Be Interested In...

investment bank marketing graphic

It’s Time for Investment Banking Marketing to Step Up its Game

October 28, 2020

In the professional services world, lots of industries have adopted modern marketing principles—and they’re achieving measurable, predictable results, including increased revenue. It started with CPA firms in the late 1990s…

private equity blog featured image

Marketing for Private Equity Firms in Low-Tech Industries: What’s the Draw?

October 19, 2020

When you think of private equity firms, what kind of companies do you envision in their portfolios? Most people picture the high-tech companies of Silicon Valley, SaaS startups, and life…

Is Your Middle Market Marketing Philosophy “More Of” or “Better Than”?

August 7, 2020

Math is part of modern-day marketing. How that math is applied makes a measurable difference in the ability of a marketing function to drive positive outcomes such as accelerated lead…

return on investment for marketing activities - blog hero image

Shouldn’t all Marketing Programs Generate a Return? From Cost to Profit Center Marketing

August 6, 2020

Making the move from cost to profit center marketing is not an overnight switch, it’s a journey. In this post I’ll define the various stages of a typical B2B marketing…

Should My Organization Outsource Marketing?

April 28, 2020

This is a big question a lot of CEOs face when growing their company. As a business owner or leader, deciding to outsource marketing is probably something you need an…

building blocks stacked

How to Build A Strategic Marketing Plan. Part 2: Focusing Your Marketing Approach

April 16, 2020

Motivational speakers often tell us to “Think Big.” The same mantra can be useful in successful marketing. You may be surprised, however, that this second blog on strategic marketing planning…

Subscribe to Our Newsletter

Marketri
Strategic Marketing Consulting
  • Marketing Plans
  • Marketing Department Structure
  • Branding & Messaging
  • Outsourced Marketing
  • Lead Generation
Approach
  • Profit Center Marketing
  • Fractional Chief Marketing Officers
  • Fractional CGO Services
Industries We Serve
  • High-Growth Companies
  • Professional Services Marketing
  • Private Equity Firms
  • Investment Banks
  • Management Consulting Firms
  • Engineering Firms
  • Technology Companies
  • Manufacturing Companies
About Us
  • Our Team
  • Resources
  • Blog
  • Contact
  • Privacy Policy
Locations
 

Philadelphia - Main Office

1700 Market Street

Suite 1005

Philadelphia, PA 19103

866-303-6999

Dallas

3838 Oak Lawn Avenue

Suite 1000

Dallas, TX 75219

866-303-6999

San Francisco

388 Market Street

Suite 1300

San Francisco, CA 94111

866-303-6999

Chicago

180 N. LaSalle Street

Suite 3700

Chicago, IL 60601

866-303-6999

Tell us a little more about your needs and how we can help!



Tell us a little more about your needs and how we can help!

Test Form for Lighbox

Testing for Development

This is just a test!