- Automates Manual Processes for Efficiency, Effectiveness and Better Data: Marketing departments on the cutting edge aren’t afraid to automate what once were manual processes. They know there are endless initiatives on the horizon to move their companies towards success and are aggressive in finding tools that cut the human capital investment and provide better insight. Brilliant marketing automation platforms such as HubSpot now tie together many different aspects of marketing, including website, search engine, content, email and social media. They then sync the results of those activities with a company’s CRM. Robust reporting offered by marketing automation enables marketers to know what information is preferred by different customer segments. HubSpot and other platforms that power Inbound Marketing programs and robust lead generation can transform the way marketing departments are viewed within their organizations — no longer as overhead, but as capable of filling the top of the sales funnel in a more cost effective manner than many sales departments.
Keeping these five signs in mind, what grade would you give your marketing department? If it’s not at least a B+ moving towards an A, it’s time to evaluate what’s holding it back from rocking your organization. The only way to keep pace with how fast your customers’ worlds are changing is to have your marketing department accelerate its game. There are no speed limits and the destination is greater market share. It’s time to take the ride!