The Marketri Blog for B2B Businesses
Learn what it takes to transform your marketing function from a cost center to a profit center with insights from marketing leaders.
Marketri Blog for B2B Businesses
Part of profit-center marketing is the ability to tie the marketing to the profit. Marketri brings you in-depth reporting, connecting data from a variety of tools for a comprehensive look at marketing efforts…and more importantly, marketing results.
Why Your Marketing Budget Should Be 8% of Revenues (or More)
Investing a significant percentage of the top line in marketing can feel risky, overkill, and simply too “expensive.” I understand—I’m a business owner, too. But
Do B2B Companies Over-Invest in Sales and Under-Invest in Marketing?
A Google search will net you a glut of articles on which discipline you should hire first: sales or marketing. But that question seems like
Could a Shared Services Marketing Model Transform How Your Private Equity Portfolio Companies Perform?
An idea has been brewing in my mind for a while. And the more I thought about it, the more I realized it may be
I Have Been at Marketri a Year Now: Here’s What I’ve Learned
It wasn’t that long ago that I was a college senior working as an intern at Charles Schwab. Like many people starting out, I was
Lessons from Inbound: Building Community & Reaching Customers by Caring
At its 2022 Inbound conference, HubSpot announced the launch of HubSpot Connect—so it was only natural that the conference centered around building community. But it’s
A SaaS Leader Shares What These Unique Businesses Need from Their Marketers
Marketing isn’t a one-size-fits-all discipline. Every business brings unique goals, needs, and offerings to the table. Yet, certain kinds of businesses share distinct characteristics and
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