The Marketri Blog for B2B Businesses
Learn what it takes to transform your marketing function from a cost center to a profit center with insights from marketing leaders.
Marketri Blog for B2B Businesses
Part of profit-center marketing is the ability to tie the marketing to the profit. Marketri brings you in-depth reporting, connecting data from a variety of tools for a comprehensive look at marketing efforts…and more importantly, marketing results.
Your Revenue Funnel is Leaking. Here’s How to Plug It Up
Leaks are never a good thing. Whether it’s a slow drip under your sink or a pipe that bursts and floods your basement, any leak
When Is It Time to Update Your Strategic Marketing Plan?
Growth-minded companies that are serious about generating revenue know they can’t get the job done without a well-developed strategic marketing plan. After all, you wouldn’t
Do You Need Content Marketing or Thought Leadership? (They’re Not the Same.)
B2B companies often task highly paid internal subject matter experts (SMEs) with writing “marketing material” they hope will generate leads. They tie up hours and
Is 2022 the Year the Chief Growth Officer Role Goes Mainstream?
When Coca-Cola replaced its retiring Chief Marketing Officer (CMO) with a Chief Growth Officer (CGO) in 2017, the move shone a spotlight on a role
7 Reasons Marketing Should Never Report into Sales
Marketing and sales may be very different animals, but when you get down to it, they share one critical goal in common: Helping the business
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