In an article originally posted on the Fast Company website, Deb Andrews, a seasoned marketer with 19 years of experience, shares 10 valuable lessons she has learned while working in the industry. Deb provides insights into some of the most important aspects of marketing, including understanding your audience, building relationships, and measuring success. With her extensive experience in the field, Andrews’ insights are sure to be of value to anyone looking to improve their marketing strategies.

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The best lessons are often borne from experience. And if you haven’t been there yourself, learning from someone who has can be just as valuable.

After 19 years at the helm of a marketing consultancy, working with companies spanning many industries and lifecycle stages, Deb Andrews has learned some important things about marketing that shape every new engagement. As you embark on your 2023 marketing plans, we hope these lessons learned help you drive a high ROI.