3 Key Marketing Strategies for Technology Companies
For many technology companies, organizational growth can stall as word-of-mouth referrals run dry, and they are forced to think about…
Strategic Marketing for Technology Companies
Growth-minded technology companies like yours have no time to waste on
trial-and-error marketing. Marketri understands how technology decision-
makers buy, and we use that insight to develop and execute a go-to-market
strategy and plan that accelerates your growth.
Marketri understands what your technology company is up against
No matter how innovative or disruptive your technology solution, there are lots of competitors potentially solving the same pain points or targeting the same buyers. You’ll need to win over a diverse group of decision-makers and influencers, all taking different buying journeys and focusing on different criteria. You may be eager to get a product demo in front of them, but they prefer to learn as much as they can about you and your solution on their own before first.
If you’re backed by venture capital or a private equity group, you’re likely on a fast growth timeline and feeling pressure to build a pipeline that accelerates your top-line growth. But with talent tough to attract and keep, you might not have all the resources to drive your product and your marketing forward as fast as you’d like. And your sales-driven culture could be holding you back from focusing the right resources on digital marketing approaches that drive growth.
With competitors approaching the same buyers and a small window of opportunity, you can’t waste time or budget on marketing that doesn’t work. With Marketri as your strategic marketing partner, you’ll hit the ground running fast and achieve your growth goals on schedule.
From investor-back to founder-led companies, from innovators to disruptors, Marketri helps tech businesses accelerate growth by generating a predictable pipeline of sales-ready leads that convert at a high rate. Through our proven Marketri Momentum Model (M3), we develop a go-to-market strategy and plan that attracts your ideal buyers, nurtures them through a long and complex sales cycle, and drives revenue growth.
Our strategic marketing will
drive your tech business
forward
Our process starts with research-based discovery to gain a deep understanding of your company, your industry, and your decision-makers. With these insights, we develop a custom marketing plan that’s grounded in strategy and aligned with your business goals. Our tech marketing experts develop positioning that emphasizes the value of your offering and how it solves your buyer’s pain points. Then we execute your strategic marketing plan with precision and agility, attracting ideal buyers to and through your revenue funnel and building a robust pipeline of sales-ready leads.
Strategic Marketing
Leadership
Innovations come and go fast. To get ahead of the pack,
you need to get to market quickly and thoughtfully.
Marketri Fractional Chief Marketing Officers (CMOs)
know how to get the job done, based on years of
experience providing strategic guidance to leading tech
businesses. Your Fractional CMO will develop a go-to-
market strategy and a strategic marketing plan that
breaks through the jargon and lists of features to show
buyers exactly why your offering is the best fit for their
needs. Our CMOs work right alongside your leadership,
building confidence with your team and your investors.
Fractional CGO Services
In many tech companies, no single person owns the
revenue funnel. And when that happens, you lose
opportunities to close more deals. You need a C-level
executive to plan, integrate and optimize sales and
marketing in a way that drives aggressive growth.
Marketri Fractional Chief Growth Officers (CGOs) do
just that, bringing decades of marketing experience and
a track record of working hand-in-hand with sales. Your
Fractional CGO will drive better top-line performance
by owning your revenue funnel, maximizing your sales
and marketing investments, and generating a
predictable pipeline of warm leads that are ready to
convert.
Fractional Marketing
Services
Building an in-house marketing team just isn’t practical
at a time when marketing is highly specialized and
talent hard to come by. Our fractional marketing
services model is a better way to build a best-in-class
marketing function that delivers, without tying up
budget on overhead. For a fraction of what it would
cost you to staff up, your Marketri team will provide
precisely the right skillsets and resources your
marketing plan demands. With more budget focused on
marketing execution and less on FTEs, you’ll achieve
more growth and a higher ROI.
Analytics That Measure Your
KPIs
Your technology company lives and dies by analytics
that keep you tracking toward your most important
KPIs, especially if you’re backed by investors. Marketri
takes the same approach—using advanced analytics to
assess how your marketing is working and make
informed decisions about how and where to adjust for
even better results. Our team continually tracks,
measures, refines, and optimizes your marketing
program, aligned with your top metrics.
Supporting a niche tech provider’s
path to growth
When you’re selling an innovative technology solution with a long sales cycle
in a competitive market against bigger competitors like Salesforce, you can’t
just build brand awareness and hope the orders rush in.
That’s when Epoch Solutions Group turned to Marketri as their partner to
support the company’s path to aggressive growth.
Why tech companies
choose Marketri
Technology companies that want to convert more leads
and drive more aggressive, predictable growth turn to the
tech marketing experts at Marketri. Our fractional
strategists and full-service team will develop and execute
a go-to-market strategy and plan that drives ideal buyers
to and through your funnel, nurtures them through a
long sales cycle, and generates a steady stream of warm
leads. With Marketri as your guide, you’ll build your
revenue further and faster.
Our Clients Say It All
We are thrilled with the work that Marketri has done, and more importantly, the leads they have generated. From revamping our social strategies to building our website to producing media opportunities and brand videos, we’ve seen measurable results all around. We’re impressed with the team’s expertise, and we’ve really enjoyed working with them as well.
Gary Hutchinson
President, Modality Solutions
It’s been a seamless integration, where we feel like the Marketri team is another department in our organization, and it’s not at all like a vendor-customer relationship. We’re working toward a common goal, side by side.
James Street
CEO, Epoch Solutions Group
Marketri set the foundation for a sold marketing strategy and helped us implement useful marketing tech platforms. The team had effective communication through stand-up meetings that helped with goal alignment. Moreover, they were resourceful, adaptable, and integrated well with our team, while driving results.
Suzi Sosa
CEO & Founder, Verb Inc.
Marketri has become our trusted source for market research and outreach recommendations that are helping us accomplish our marketing goals,” says Holly Johnson, chief of staff. “We have better brand awareness, a stronger online presence, and the infrastructure to do proactive marketing, and we’re building a stronger pipeline.
Holly Johnson
Chief of Staff, Chesapeake Corporate Advisors
B.F. Saul Insurance has worked with Deb Andrews, Katie Bergmann and the Marketri team for the last few years. Their expertise ranges from website/SEO, branding, ad campaigns, and events. I would highly recommend them – smart team with amazing ideas, proactive advice centered around the ROI, great listening skills, accountable, and a willingness to think outside of the box. Consummate professionals.
Jason Jones
President, B.F. Saul Insurance
Scrubbed has worked with Deb Andrews, Trisha Gallagher, and the rest of the Marketri team for the past 3 years now. It won’t take much to research and compare what our brand looked like before Marketri, and how it looks like now. Spoiler Alert – a huge difference in look and feel. Marketri witnessed Scrubbed’s growth these past few years and it has been a fantastic experience working with them. I strongly recommend talking to Deb Andrews about your growth needs.
Vince De Leon
Chief Technologist, Scrubbed
We’ve worked closely with the CEO, Deb Andrews, as well as a member of her very knowledgeable team. The company I previously worked for hired on Marketri as a fractional CMO to design and implement an effective marketing program to boost brand awareness and bring in new clients. Not only that, they acted as mentors to me (Marketing Coordinator at the time) and it was the best experience for my professional career. I would recommend them for any company open to starting or transforming their marketing program!
Dejah Knox
Marketing Manager, B.F. Saul Insurance
Marketri’s due diligence, insight, and strategies have been a beacon for us to showcase our services. Their redesign of our website and modifications to our CRM were handled with tenacity and a forward-thinking structure—both are great examples of their commitment to clients and strategies that bolster the client’s goals. All of this has made them a valued extension of UC Alternative.
UC Alternative
Learn About the Power of Marketing
Strategically
Tech Startup Marketing Budgets: How to Spend When Every Dollar Counts
For early-stage tech startups, the road ahead is paved with uncertainties. If your technology does well initially, you are laying…
Staffing for Tech Company Success! 4 Tips for Marketing Optimization
As a CEO or COO of a high-growth technology company, you know how little room for error and wasted time there…