Beyond Nostalgia: How an Original Approach Catapulted the Barbie Movie’s Record-Breaking Success
It was fall 2022. As I pressed the purchase button on a pair of $100 neon pink patent leather pumps,…
We’re the B2B fractional marketing experts
that drive predictable growth.
Founded in 2004, Marketri is a full service, B2B fractional marketing firm
for fast growth companies. Learn more about our approach to generate leads
and engage customers today.
We help growth-minded CEOs solve the marketing challenge
The complexities of today’s B2B buying journey make marketing incredibly challenging for even the most seasoned business professionals. Marketri takes the marketing burden off your executive team’s shoulders so they can focus on what they do best, while we do the same.
You’re looking to achieve predictable, profitable growth, but your marketing efforts appear outdated and ineffective. Maybe you’ve relied on a few rainmakers to generate new business, depended on in-person events to generate leads, or enjoyed a geographic or competitive advantage that no longer exists.
We combine the three key
ingredients proven to drive growth
Marketri was built around three marketing success factors that are critical to
helping high-growth companies achieve their goals. Our marketing
strategists and tactical experts leverage these advantages to move you
confidently toward your growth goals and deliver a high ROI on your
marketing spend.
Guided by Strategy
Your Marketri team is driven by a singular focus: Helping you achieve your business goals, through strategic marketing that becomes indispensable for accelerating your growth. We develop and execute strategic marketing plans that fully align with your business goals and priorities. That means we don’t waste time or budget on random acts of marketing that won’t deliver results. By building a long-term relationship with your team, we become the trusted strategic partner you rely on to drive new revenue and fuel growth, year after year.
Powered by Technology
Your Marketri team is highly skilled in the ever-evolving, leading-edge technologies and tools that make your marketing repeatable, sustainable, and predictable—and we’re keeping pace with generative AI and its growing role in marketing and analytics. We leverage technologies proven to power up your lead generation—driving the right buyers to your revenue funnel, nurturing them throughout their journey, and converting a higher percentage to customers. We also help you choose, implement, and optimize automation tools that speed and streamline your marketing execution for better results.
Fueled by Analytics
Your Marketri team understands the measures that matter most when it comes to driving sales qualified leads and opportunities—and we use advanced analytics and meaningful data to support our decisions about where and how to focus your marketing to improve those critical measures. We always seek to improve your results in the short- and long-term using data to test and optimize your marketing campaigns, drive better KPIs, and build a more robust pipeline.
Our fractional marketing model
gives you access to the exact skillsets and resources you need
to generate strong business
results—without a big FTE
commitment.
We apply the right resources at the right time, so you
can allocate more of your budget to marketing
execution and less to overhead. With Marketri as your
fractional marketing partner, you’ll outperform the
competition without investing in a big in-house team.
A proven model that
differentiates your business
from competitors and drives
predictable revenue, while
optimizing your budget and
increasing your ROI
From our Fractional Chief Marketing Officers and
Fractional Chief Growth Officers to a full team of
marketing strategists and tactical experts, Marketri has
the talent and experience to become your full-service
fractional marketing partner. Our model continues to
prove the best way to power-up your marketing,
optimize your budget, and achieve your growth goals.
Core Values
At Marketri, our core values define who we are, guide our actions, and shape our approach to strategic marketing. They serve as the foundation for everything we do, from how we engage with our clients to how we support each other within our team. These values reflect our commitment to accountability, innovation, collaboration, and excellence—principles that drive our mission to deliver impactful, results-driven marketing solutions.
Accountability in Action
We take charge of our commitments, uphold our promises to each other and our clients, and ensure that the trust in us is well-placed and well-kept. Every success and every challenge is met with responsibility and an owner’s mindset.
Curiosity Drives Our Innovation
We’re committed to continuous improvement, learning, and embracing change. We see every challenge as a chance to innovate. Our culture thrives on curiosity, encouraging each team member to question “What if?” or “Why?” to spark ideas that break molds and blaze trails.
Collaboration at the Core
At Marketri, we recognize that no single marketer holds all the answers. That’s why we create a space where every mindset is valued, and every idea is considered. We work together, combining our diverse expertise to create innovative solutions that none of us could achieve alone.
Excellence as Our Benchmark
We care deeply about the work we do and the clients we serve, pushing us to go beyond traditional benchmarks and deliver extraordinary results. We pursue excellence by challenging the status quo, knowing that true quality comes from the desire to do better.
Meet our Founder & President
Debra Andrews
Debra Andrews, fondly known as “Deb,” embarked on her marketing
path within mid-sized growth-focused organizations. In the early 2000s,
she recognized that effective marketing encompassed diverse specialties,
surpassing the capabilities of a lone professional. This realization led Deb
to establish Marketri in 2004. Marketri was born not just to solve this
challenge, but to elevate B2B businesses by reshaping their marketing approach.
Now, almost two decades later, Marketri’s impact speaks volumes. It has guided
countless Founders and CEOs toward achieving their growth objectives and seizing
victory in competitive markets. Marketri isn’t solely a business venture; it’s a
transformative journey led by Deb’s vision. Her story exemplifies rewriting the
norm, fostering success through innovation. Marketri stands tall as a testament to
reshaping marketing conventions, offering a strategic advantage to those daring
enough to embrace a new perspective on marketing structuring.
Our Clients Say It All
We are thrilled with the work that Marketri has done, and more importantly, the leads they have generated. From revamping our social strategies to building our website to producing media opportunities and brand videos, we’ve seen measurable results all around. We’re impressed with the team’s expertise, and we’ve really enjoyed working with them as well.
Gary Hutchinson
President, Modality Solutions
It’s been a seamless integration, where we feel like the Marketri team is another department in our organization, and it’s not at all like a vendor-customer relationship. We’re working toward a common goal, side by side.
James Street
CEO, Epoch Solutions Group
Marketri set the foundation for a sold marketing strategy and helped us implement useful marketing tech platforms. The team had effective communication through stand-up meetings that helped with goal alignment. Moreover, they were resourceful, adaptable, and integrated well with our team, while driving results.
Suzi Sosa
CEO & Founder, Verb Inc.
Marketri has become our trusted source for market research and outreach recommendations that are helping us accomplish our marketing goals,” says Holly Johnson, chief of staff. “We have better brand awareness, a stronger online presence, and the infrastructure to do proactive marketing, and we’re building a stronger pipeline.
Holly Johnson
Chief of Staff, Chesapeake Corporate Advisors
B.F. Saul Insurance has worked with Deb Andrews, Katie Bergmann and the Marketri team for the last few years. Their expertise ranges from website/SEO, branding, ad campaigns, and events. I would highly recommend them – smart team with amazing ideas, proactive advice centered around the ROI, great listening skills, accountable, and a willingness to think outside of the box. Consummate professionals.
Jason Jones
President, B.F. Saul Insurance
Scrubbed has worked with Deb Andrews, Trisha Gallagher, and the rest of the Marketri team for the past 3 years now. It won’t take much to research and compare what our brand looked like before Marketri, and how it looks like now. Spoiler Alert – a huge difference in look and feel. Marketri witnessed Scrubbed’s growth these past few years and it has been a fantastic experience working with them. I strongly recommend talking to Deb Andrews about your growth needs.
Vince De Leon
Chief Technologist, Scrubbed
We’ve worked closely with the CEO, Deb Andrews, as well as a member of her very knowledgeable team. The company I previously worked for hired on Marketri as a fractional CMO to design and implement an effective marketing program to boost brand awareness and bring in new clients. Not only that, they acted as mentors to me (Marketing Coordinator at the time) and it was the best experience for my professional career. I would recommend them for any company open to starting or transforming their marketing program!
Dejah Knox
Marketing Manager, B.F. Saul Insurance
Marketri’s due diligence, insight, and strategies have been a beacon for us to showcase our services. Their redesign of our website and modifications to our CRM were handled with tenacity and a forward-thinking structure—both are great examples of their commitment to clients and strategies that bolster the client’s goals. All of this has made them a valued extension of UC Alternative.
UC Alternative
Put our B2B strategic marketing expertise
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