Fractional Marketing Series: More Than A CMO
By Deb Andrews
Originally Published August 2025
In this episode of our Fractional Marketing Series, Marketri Founder Deb Andrews unpacks a common misconception: that fractional marketing is just about hiring a fractional CMO. In reality, driving growth today takes a lot more than one title.
A lot of companies assume a fractional CMO will fix their marketing challenges. And while strategic leadership is essential, it’s not enough on its own. One person can’t plan, build, and run an entire marketing function that actually performs.
Marketing today is wide-ranging, and you need people with expertise in content, SEO, paid media, analytics, operations, martech, and beyond. Meanwhile, salaries for key marketing roles have nearly doubled since 2017, making it harder than ever to scale effectively without stretching resources too thin or sacrificing quality. For mid-market companies, staffing all those positions internally can be cost-prohibitive.
That’s where Marketri’s approach comes in.
Instead of bringing in just one leader, we pull together the right mix of talent to match where you are and where you’re headed. Maybe that’s a strategist, a content lead, a digital expert, and someone who can make sense of your data. Whatever the mix, it’s tailored to your needs, with every role connecting back to your goals.
“You’re not just getting a slice of a CMO. You’re actually getting a slice of all those other specialty areas, and just the slice you need to power up your marketing program.” – Deb Andrews
This approach eliminates the burden of building and managing an in-house team and ensures every marketing move is tied to impact. The result is a marketing function that acts like a revenue center, not a cost center.
So the next time you hear “fractional marketing,” think bigger than one title. Remember that fractional marketing gives you executive-level leadership paired with exactly the specialty skills your company needs.
Ready to Drive Measurable Growth with a Proven Fractional Marketing Partner?
Marketri’s fractional marketing services are ideal for mid-sized B2B companies that want smarter, more scalable marketing. If you’re ready to for a marketing team that delivers real impact, we’re ready to talk.
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