Marketri Joins BDO Alliance USA Business Resource Network to Empower Accounting Firms with Strategic Marketing Expertise
Marketri, a leading fractional marketing services organization with deep expertise in the accounting industry, announces its inclusion in the BDO Alliance USA Business Resource Network (BRN). This collaboration aims to provide independent members of the BDO Alliance USA with valuable marketing insights, guidance, and support to drive their growth and success in an increasingly competitive landscape.
As the accounting profession evolves and the market becomes more crowded, firms face new challenges in attracting and retaining clients. While many have traditionally relied on referrals and networking, today’s digital landscape requires a more strategic approach. Prospects now vet potential advisors online, examining reviews, testimonials, case studies, and social media presence. To stand out, accounting firms must go beyond touting client service and develop strategic positioning that showcases their unique expertise, necessitating a comprehensive marketing strategy that addresses this shift in buyer behavior.
The inclusion of Marketri in the BRN reflects the growing recognition of marketing’s critical role in the accounting industry. As the market becomes more crowded, accounting firms must go beyond touting client service and similar offerings. They need to develop strategic positioning and messaging that showcases their expertise and sets them apart from competitors
Deb Andrews, President of Marketri, emphasized the importance of this partnership: “We are excited to join the BDO Alliance community and share our expertise with member firms. In today’s dynamic market, accounting firms need to differentiate themselves and showcase their unique value proposition. Our goal is to guide Alliance members in developing and executing strategic marketing plans that not only generate leads but also position them as trusted advisors in their respective niches.”
The collaboration between Marketri and the BDO Alliance USA represents a significant opportunity for accounting firms to enhance their marketing capabilities and adapt to the changing industry landscape. By leveraging Marketri’s expertise and the BDO Alliance USA’s extensive network, member firms will be better positioned to attract ideal clients, nurture prospects throughout their buying journey, and build a steady pipeline of opportunities.
About Marketri
Marketri is a strategic marketing consultancy specializing in the accounting industry. With a team of experienced marketing professionals, Marketri provides tailored marketing strategies, implementation support, and measurable results to help accounting firms achieve their growth objectives.
About BDO Alliance USA
The BDO Alliance USA is a nationwide association of independently owned local and regional accounting, consulting, and service firms with similar client service goals. The Alliance presents an opportunity for these firms to expand services to clients by accessing the resources of BDO USA, LLP and other Alliance members. The BDO Alliance USA is a subsidiary of BDO USA, LLP, a Delaware limited liability partnership.
Contact:
Robin Olsen, Director of PR & Analyst Relations
720-891-8870
[email protected]
