The CEO’s Guide to Modern Marketing
By Deb Andrews
Originally Published September 2020
When you choose to embark on a strategic marketing effort, it’s easy to become overwhelmed trying to select the appropriate pieces of the marketing puzzle that will drive growth for your business. At Marketri, it’s our job to know the ins and outs of effective marketing, including marketing methods, technology, measurement, strategic planning, and more.
If you find yourself wondering what to do first, how to pursue marketing at your business, and who can make it all happen, this is the guide for you!
In this guide, you’ll find:
- An in-depth explanation of common approaches to marketing for B2B companies and learn when it’s useful to utilize each approach
- Insights on strategic marketing planning like what should be included, how a plan drives business, and where to start
- Types of marketing plans that best suit your business and the type of offering you are promoting
- An introduction to marketing technologies and the importance of your website, responsive design, marketing automation, email marketing tools, social media, SEO, and project management tools
- An instructional guide to choosing the right marketing talent for your business covering in-house, outsourced, and hybrid models
- How to use data and marketing analytics to define what you want to accomplish and measure the results of your efforts
- Steps on how to get started building a successful marketing program
The five pillars of marketing covered in this guide can accelerate your growth. Get started with the CEO’s Guide to Modern Marketing.
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