B2B Marketing Resources

This guide can help you gain the alignment that’s vital to outstanding business results. It walks you through why sales and marketing alignment is vital to B2B marketing and oers best practices for getting these essential functions working together to achieve a common goal.

When thinking about structuring your marketing department, consider a marketing team operating model that gives you flexibility. There are three primary models to consider: all in-house, all-outsourced, and a hybrid model. Which one is right for you?

Why is it important to have a strategy in place before you make your first hire for the marketing department? Marketri Founder and CEO, Deb Andrews, discusses why a strategic blueprint can guide your marketing program from the start.

The first important piece of structuring your marketing department is understanding the different types of marketers and how they can serve your business. What’s the difference between a strategic marketer and a tactical marketer? And who should you have on your team?

This guide created by the marketing experts at Marketri provides the basics needed to get started structuring your marketing department. Uncover insights on marketing basics, marketing’s relationship to sales, considerations and driving factors, and in-depth instructions on forming your department.