Fractional CMO Services

You need senior-level strategic guidance to develop and execute a marketing
plan that generates results. That’s exactly what our Fractional Chief Marketing
Officers (CMOs) provide, though a flexible and cost-effective fractional model.

 

DISCOVER THE MARKETRI DIFFERENCE

Our Fractional CMOs
deliver more for less

You probably can’t afford to tie up budget on a full-time in-house CMO to lead your strategic marketing. And thanks to our fractional model, you don’t need to.

Tap a highly experienced Fractional CMO and get the exact slice of resource you need to turn your marketing into a revenue driver. Your Marketri Fractional CMO becomes an integral part of your team, allowing you to punch above your weight and achieve greater growth than competitors with bigger budgets.

Our fractional approach is the optimal way to access a senior marketer with the experience and capabilities to develop a strategy-driven marketing plan that generates exceptional results, without the burden of an FTE.

Get the unbeatable advantages of
fractional marketing.

Growth marketing requires a data-driven strategy. As part of your team,
Marketri’s Fractional CMO crafts a tailored go-to-market plan focused on your
goals, eliminating wasteful spending. Utilizing the Marketri Momentum Model (M³)™,
they analyze challenges and opportunities, delivering an actionable growth
roadmap. Our proven approach propels accelerated growth.

Discovery &
Assessment

Your Fractional CMO takes a deep dive into your company and your industry, gaining the objective view we need to develop a research-driven marketing plan that achieves your goals. The M³ discovery process is tailored to your business, drawing from effective techniques like interviews with your clients and internal stakeholders, a competitor analysis, a SWOT analysis, a review of the industry landscape, and an assessment of your digital footprint.

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Strategic Marketing &
Growth Plan

Your Fractional CMO leverages the discovery findings and analysis to develop a go-to-market plan that’s informed by research, grounded in strategy, and aligned with your goals. They craft a custom, actionable roadmap that outlines your ideal buyers and their personas, a strategic approach, targeted marketing tactics and channels, execution timeline, technologies and other resources, budget, and the key performance indicators (KPIs) we’ll measure against.

Executive Guide to
Strategic Marketing Plans

 

There’s no overstating the importance of a data-
driven strategic marketing plan in driving aggressive,
predictable growth. This informative guide explains
why you need a strategic marketing plan, the various
types of plans, the most essential elements, and what
to expect of the planning process.

 

Trust your Fractional CMO to lead your outsourced marketing team.

Your Marketri Fractional CMO leads a comprehensive fractional marketing program that combines strategy, execution, and the analytics it takes to know what’s working well and what to tweak to optimize your ROI.
Once your strategic marketing roadmap is in place, your Fractional CMO will lead its successful execution—working closely with your in-house staff and your Marketri fractional marketing team to ensure the plan is implemented flawlessly. Working as part of one well-oiled machine, they’ll power up your marketing, optimize your budget, and focus your marketing resources where they can make the greatest impact on the business.

Meet Some of Our Most Experienced Strategists

Marketri’s deep bench of B2B experts includes Fractional CMOs and marketing strategists with the
experience, know-how, and passion to drive high-impact marketing programs.

Deb Andrews

Debra Andrews is the President and Founder of Marketri, a strategic marketing consulting firm that specializes in serving middle market, growth-oriented B2B companies. With 25 years of marketing experience and an MBA in Marketing from the University of Maryland, Debra is a seasoned professional with a focus on B2B marketing for Professional Services firms.

Amanda Zarle

Amanda Zarle brings over 30 years of experience in marketing, strategy, and business growth. With a background in economics from the University of Pennsylvania and an MBA in finance from Northwestern’s Kellogg School of Management, Amanda combines analytical expertise with creative problem-solving to help businesses scale. She has worked across diverse industries, with significant experience in healthcare, financial services, and technology, leading go-to-market strategies that drive measurable results.

Cindy Terzian

Cindy Terzian

With decades of experience in corporate America with a Fortune 500 company, a “Big Four” professional services firm and global providers of B2B professional services and business services, Cindy’s expertise at driving opportunities for growth and sustainability spans industries and companies of varied sizes who are at different stages of business maturity.

Why B2B companies partner
with our Fractional CMOs

When B2B companies have aggressive growth goals and are ready
to outperform competitors with bigger budgets, they choose a
Marketri Fractional CMO as their strategic partner. Marketri
strategists have spent decades helping companies like yours drive
revenue growth, predictably and effectively. We become
embedded in your business, developing and leading the execution
of a strategic marketing plan that turns your goals into reality.

Schedule a meeting with our CEO Deb Andrews

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Our Clients Say It All

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We are thrilled with the work that Marketri has done, and more importantly, the leads they have generated. From revamping our social strategies to building our website to producing media opportunities and brand videos, we’ve seen measurable results all around. We’re impressed with the team’s expertise, and we’ve really enjoyed working with them as well.

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Gary Hutchinson

President, Modality Solutions

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It’s been a seamless integration, where we feel like the Marketri team is another department in our organization, and it’s not at all like a vendor-customer relationship. We’re working toward a common goal, side by side.

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James Street

CEO, Epoch Solutions Group

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Marketri set the foundation for a sold marketing strategy and helped us implement useful marketing tech platforms. The team had effective communication through stand-up meetings that helped with goal alignment. Moreover, they were resourceful, adaptable, and integrated well with our team, while driving results.

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Suzi Sosa

CEO & Founder, Verb Inc.

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Marketri has become our trusted source for market research and outreach recommendations that are helping us accomplish our marketing goals,” says Holly Johnson, chief of staff. “We have better brand awareness, a stronger online presence, and the infrastructure to do proactive marketing, and we’re building a stronger pipeline.

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Holly Johnson

Chief of Staff, Chesapeake Corporate Advisors

Jason Jones
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B.F. Saul Insurance has worked with Deb Andrews, Katie Bergmann and the Marketri team for the last few years. Their expertise ranges from website/SEO, branding, ad campaigns, and events. I would highly recommend them – smart team with amazing ideas, proactive advice centered around the ROI, great listening skills, accountable, and a willingness to think outside of the box. Consummate professionals.

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Jason Jones

President, B.F. Saul Insurance

Vince De Leon
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Scrubbed has worked with Deb Andrews, Trisha Gallagher, and the rest of the Marketri team for the past 3 years now. It won’t take much to research and compare what our brand looked like before Marketri, and how it looks like now. Spoiler Alert – a huge difference in look and feel. Marketri witnessed Scrubbed’s growth these past few years and it has been a fantastic experience working with them. I strongly recommend talking to Deb Andrews about your growth needs.

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Vince De Leon

Chief Technologist, Scrubbed

UC Alternative
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Marketri’s due diligence, insight, and strategies have been a beacon for us to showcase our services. Their redesign of our website and modifications to our CRM were handled with tenacity and a forward-thinking structure—both are great examples of their commitment to clients and strategies that bolster the client’s goals. All of this has made them a valued extension of UC Alternative.

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UC Alternative

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Our organization has been working with Marketri for just over one year. Their insights and expertise have driven very positive results for our business. Team members are diligent, insightful and patient when implementing new processes and tool. Strongly recommend reaching out to Marketri to learn more about they can bring to your company.

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Shawn Patton

Chief Financial Officer, Engineering Design & Testing Corp.

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We made the difficult decision to move from an in-house Marketing generalist to an outside marketing firm to help direct our efforts into social media. After interviewing a number of companies, we chose to partner with Marketri. Looking back, we are glad we made the choice. The team Marketri has assembled to handle our account as well as the additional resources Marketri can call on for specific projects has been invaluable. Everything we have wanted to accomplish such as increased digital presence; rebranding of a new showroom and initial ad campaigns have been handled seamlessly by Marketri. Many thanks to Deb Andrews and her team.

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Herb Benjamin

CEO, Freedom Millwork

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Marketri has been an invaluable partner for our business, providing exceptional fractional CMO services that have truly elevated our marketing efforts. From strategy development to execution and deep insights based on data, their expertise has helped us move the needle in a positive direction, significantly increasing our company’s visibility. Their team is incredibly knowledgeable and insightful, and what sets them apart is how deeply they care about our success as though they are part of our own team. They are true marketing team extenders, seamlessly integrating into our operations and ensuring we have a clear, actionable plan in place. Plus, they are really nice people who are a joy to work with. Every interaction is pleasant and productive, making the collaboration not only successful but also enjoyable. We couldn’t be more appreciative of their hard work, dedication, and results-driven approach. Highly recommend!

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Lauren Page

Chief of Staff & Strategic Business Partner, Cardiovascular Logistics

Seth Getz
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I wanted to take a moment to personally thank you for your hard work, creativity, and dedication. Your efforts at booking speaking engagements, creating content, revamping websites and more has not been overlooked. From brainstorming new strategies to executing campaigns with precision and monitoring their impact, your efforts have been nothing short of extraordinary. The results speak for themselves! We have seen growth and traction from the elements you were working on so diligently. It’s been a privilege to work alongside such passionate and skilled people. Thank you again for going above and beyond.

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Seth Getz

Business Exit Strategist & Partnership Development, NuVescor

Dejah Knox
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We’ve worked closely with the CEO, Deb Andrews, as well as a member of her very knowledgeable team. The company I previously worked for hired on Marketri as a fractional CMO to design and implement an effective marketing program to boost brand awareness and bring in new clients. Not only that, they acted as mentors to me (Marketing Coordinator at the time) and it was the best experience for my professional career. I would recommend them for any company open to starting or transforming their marketing program!

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Dejah Knox

Marketing Manager, B.F. Saul Insurance

Tyson VanderVelde
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Marketri LLC is an exceptional partner for strategic marketing. I had the pleasure of working directly with Trisha and Jane, who were both incredibly knowledgeable, collaborative, and dedicated to achieving results. Their expertise and personalized approach made a significant impact, helping us craft and execute effective marketing strategies that drove real growth. Highly recommend their team!

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Tyson VanderVelde

Sales Development Representative, NuVescor

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As an earlier stage company, we were in need of expertise in building our marketing strategy, presence and brand, but did not have the ability to invest in building out a full marketing function. The Marketri Fractional CMO offering has been perfect for us as we have been able to leverage best in class expertise at a fraction of the cost of a full internal marketing function.

 

During our engagement with Marketri, they helped us develop a full strategy to build out our brand consistent with our deep-seated mission, vision and values. Among many other things, Marketri helped us build out a fully functional website and web presence. Their social media experts got us firmly established as a social media powerhouse in our space, creating valuable exposure for the company. Their digital expertise and adoption of technology is superb. They also have provided us the tools needed to grow and expand our business in a strategic manner, and the ability to measure results.

 

The entire team is super impressive, providing valuable advice and expertise, while also extremely pleasant to work with. They listen, collaborate, advise and implement with exceptional skill. They have my highest recommendation!

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Steve Collins

Chief Development Officer, Cardiovascular Logistics (CVL)

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As a client of Marketri, we at Northstar PMO continue to be thoroughly impressed with their strategic marketing services.

 

From the outset, we valued their structured and methodical approach to truly understanding the nuances of our business. This deep dive allowed us to formulate a comprehensive and tailored marketing plan that perfectly aligned with our goals.

 

The quality of the materials and content our Marketri team produced for us has been exceptional. Thanks to their expertise, we now have a significantly more polished and professional online presence. We are seeing real, tangible results from these efforts.

 

We also want to acknowledge the people behind the success. A special thank you to the Founder, Debra Andrews, for her consistent support and strategic oversight. Furthermore, the collaboration with our delivery team, Katie and Brita, is outstanding. They are consistently responsive, insightful, and truly felt like an extension of our own team.

 

Northstar PMO highly recommends Marketri to any organization seeking a knowledgeable, collaborative, and results-oriented marketing partner.

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David Bradshaw

CEO, Northstar PMO

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We have partnered with Deb Andrews and her team for the last few years. They did an amazing job helping us navigate the process of rebranding and identifying our ‘voice’ for our marketing style. Each year, we work together to layout a roadmap for our content strategy and they keep us on track during our regularly scheduled meetings. The Marketri team is very collaborative and truly an extension of our team.

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Lanie Raphael

President, B.F. Saul Insurance