Fractional CGO Services

Break down the silos and inefficient processes that keep you from reaching your
growth goals. With a Marketri Fractional Chief Growth Officer (CGO) as your
growth catalyst, the sky’s the limit.

 

ACCELERATE YOUR GROWTH JOURNEY

Marketri’s Fractional
Chief Growth Officers can
lead and execute your
B2B growth strategy.

It takes a coordinated strategy across marketing, sales, and service to create a cross-functional team all working in sync to drive revenue growth.

Marketri Fractional CGOs lead and execute a coordinated growth strategy across multiple functions, breaking down silos and transforming processes to help you achieve your aggressive growth goals. With a seat at the executive table, we’re empowered to align all the functions it takes to drive a predictable pipeline that accelerates your growth.

Why your business needs a
Fractional CGO

Your B2B buyer’s journey has forever changed. It happens mostly online, and the
buyer wants much more control over the process and much more information
about your company and your services before they’re ready to talk to sales. This
new landscape demands an entirely different approach to attract the right buyers,
convert them to customers, and retain them long term.

But in most companies, no single leader is accountable for growth. That leads to
siloed sales, marketing, and service functions that don’t work together. Or worse, a
culture where one function continually blames the other for falling short on
achieving goals.


Optimize and accelerate your revenue
funnel with a Fractional CGO

At the leadership table, our Fractional CGOs drive revenue by synchronizing
marketing, sales, and service. They craft a unified growth strategy, nurturing
leads from the funnel’s top directly to sales, ensuring successful closures.

Here’s where you can expect your Marketri Fractional CGO to make a
measurable impact.

REMOVE THE
BARRIERS TO GROWTH

It takes multiple functions in your company to attract and retain the right buyers. But those functions are rarely set up to work together. Your Marketri Fractional CGO looks across your silos objectively and drives changes that break down obstacles, fill process or technology gaps, manage competing priorities, or address capacity issues. Since companies that integrate sales and marketing in their customer interactions see a 300% increase in conversions, this step alone can make a significant impact on your top line.

DEVELOP A MORE
PREDICTABLE PIPELINE

The more predictable your lead pipeline, the more likely you’ll hit your revenue targets. But a predictable pipeline demands a deep understanding of how leads progress through your revenue funnel, what drives them to and through it, and what will move them through the buying journey faster. A Marketri Fractional CGO has the experience and skillsets to gather those insights and help ensure your revenue funnel is optimized to support your growth goals.

CONVERT A HIGHER PERCENTAGE OF WARM LEADS TO CLOSED SALES

Driving more leads into your funnel is great; but what matters most is how many leads become customers. And with buyers spending the majority of their journey in the digital world, only engaging with sales much later, the process for nurturing warm leads and turning them into closed sales has never been more important. A Marketri Fractional CGO knows how to close process gaps, improve the handoff from marketing to sales, and develop plans that ensure a high percentage of warm leads convert to closed deals.

Get the benefits of a CGO for a
fraction of the cost

By tapping an experienced CGO on a fractional basis, you’ll make an impact in
three areas that are essential to growth marketing.

Improve Your Revenue-Driving Campaigns

By creating a more effective cross-functional revenue team, your Fractional CGO makes sure marketing is creating the most relevant content to address buyer pain points and sales is optimizing how it engages with Marketing Qualified Leads that have expressed interest in your services. The result: Your marketing budget focuses on campaigns that are highly effective in driving new leads that convert to closed deals—accelerating your growth, reducing your business development spend, and slashing your customer acquisition cost.

Enhance Customer Retention and Loyalty

It costs a lot less to retain an existing customer than it does to land a new one, so increasing customer retention is critical to your growth. Your Fractional CGO will help you understand what your current customers value about your products/services, whether your messaging communicates that value, how their needs are evolving, and what it will take to gain their loyalty. Equipped with this knowledge, you’ll know what your customers expect and what it will take to retain their business.

Accelerate Your Sales Cycle

The faster you can close deals, the greater your rate of growth will be. Your Fractional CGO will leverage their deep experience and expertise across the sales, marketing, and service functions to develop effective strategies for cross-selling and upselling to existing customers. They’ll also provide recommendations on how to increase the efficiency of your sales processes, so you can generate more closed deals faster, without adding head count.

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Why choose Marketri for
Fractional CGO services?

Your Marketri Fractional CGO ensures all the functions
necessary to drive growth are aligned and working together
seamlessly to facilitate the buyer’s journey and generate revenue.
We serve as the catalyst you need to grow aggressively, without
the high cost of adding another C-level FTE. Instead, you get just
the right slice of an experienced growth driver who can align your
sales, marketing, and service functions so they’re all working to
drive measurable results.

Schedule an introductory call with our CEO

Our Clients Say It All

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We are thrilled with the work that Marketri has done, and more importantly, the leads they have generated. From revamping our social strategies to building our website to producing media opportunities and brand videos, we’ve seen measurable results all around. We’re impressed with the team’s expertise, and we’ve really enjoyed working with them as well.

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Gary Hutchinson

President, Modality Solutions

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It’s been a seamless integration, where we feel like the Marketri team is another department in our organization, and it’s not at all like a vendor-customer relationship. We’re working toward a common goal, side by side.

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James Street

CEO, Epoch Solutions Group

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Marketri set the foundation for a sold marketing strategy and helped us implement useful marketing tech platforms. The team had effective communication through stand-up meetings that helped with goal alignment. Moreover, they were resourceful, adaptable, and integrated well with our team, while driving results.

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Suzi Sosa

CEO & Founder, Verb Inc.

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Marketri has become our trusted source for market research and outreach recommendations that are helping us accomplish our marketing goals,” says Holly Johnson, chief of staff. “We have better brand awareness, a stronger online presence, and the infrastructure to do proactive marketing, and we’re building a stronger pipeline.

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Holly Johnson

Chief of Staff, Chesapeake Corporate Advisors

Jason Jones
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B.F. Saul Insurance has worked with Deb Andrews, Katie Bergmann and the Marketri team for the last few years. Their expertise ranges from website/SEO, branding, ad campaigns, and events. I would highly recommend them – smart team with amazing ideas, proactive advice centered around the ROI, great listening skills, accountable, and a willingness to think outside of the box. Consummate professionals.

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Jason Jones

President, B.F. Saul Insurance

Vince De Leon
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Scrubbed has worked with Deb Andrews, Trisha Gallagher, and the rest of the Marketri team for the past 3 years now. It won’t take much to research and compare what our brand looked like before Marketri, and how it looks like now. Spoiler Alert – a huge difference in look and feel. Marketri witnessed Scrubbed’s growth these past few years and it has been a fantastic experience working with them. I strongly recommend talking to Deb Andrews about your growth needs.

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Vince De Leon

Chief Technologist, Scrubbed

UC Alternative
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Marketri’s due diligence, insight, and strategies have been a beacon for us to showcase our services. Their redesign of our website and modifications to our CRM were handled with tenacity and a forward-thinking structure—both are great examples of their commitment to clients and strategies that bolster the client’s goals. All of this has made them a valued extension of UC Alternative.

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UC Alternative

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Our organization has been working with Marketri for just over one year. Their insights and expertise have driven very positive results for our business. Team members are diligent, insightful and patient when implementing new processes and tool. Strongly recommend reaching out to Marketri to learn more about they can bring to your company.

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Shawn Patton

Chief Financial Officer, Engineering Design & Testing Corp.

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We made the difficult decision to move from an in-house Marketing generalist to an outside marketing firm to help direct our efforts into social media. After interviewing a number of companies, we chose to partner with Marketri. Looking back, we are glad we made the choice. The team Marketri has assembled to handle our account as well as the additional resources Marketri can call on for specific projects has been invaluable. Everything we have wanted to accomplish such as increased digital presence; rebranding of a new showroom and initial ad campaigns have been handled seamlessly by Marketri. Many thanks to Deb Andrews and her team.

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Herb Benjamin

CEO, Freedom Millwork

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Marketri has been an invaluable partner for our business, providing exceptional fractional CMO services that have truly elevated our marketing efforts. From strategy development to execution and deep insights based on data, their expertise has helped us move the needle in a positive direction, significantly increasing our company’s visibility. Their team is incredibly knowledgeable and insightful, and what sets them apart is how deeply they care about our success as though they are part of our own team. They are true marketing team extenders, seamlessly integrating into our operations and ensuring we have a clear, actionable plan in place. Plus, they are really nice people who are a joy to work with. Every interaction is pleasant and productive, making the collaboration not only successful but also enjoyable. We couldn’t be more appreciative of their hard work, dedication, and results-driven approach. Highly recommend!

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Lauren Page

Chief of Staff & Strategic Business Partner, Cardiovascular Logistics

Seth Getz
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I wanted to take a moment to personally thank you for your hard work, creativity, and dedication. Your efforts at booking speaking engagements, creating content, revamping websites and more has not been overlooked. From brainstorming new strategies to executing campaigns with precision and monitoring their impact, your efforts have been nothing short of extraordinary. The results speak for themselves! We have seen growth and traction from the elements you were working on so diligently. It’s been a privilege to work alongside such passionate and skilled people. Thank you again for going above and beyond.

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Seth Getz

Business Exit Strategist & Partnership Development, NuVescor

Dejah Knox
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We’ve worked closely with the CEO, Deb Andrews, as well as a member of her very knowledgeable team. The company I previously worked for hired on Marketri as a fractional CMO to design and implement an effective marketing program to boost brand awareness and bring in new clients. Not only that, they acted as mentors to me (Marketing Coordinator at the time) and it was the best experience for my professional career. I would recommend them for any company open to starting or transforming their marketing program!

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Dejah Knox

Marketing Manager, B.F. Saul Insurance

Tyson VanderVelde
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Marketri LLC is an exceptional partner for strategic marketing. I had the pleasure of working directly with Trisha and Jane, who were both incredibly knowledgeable, collaborative, and dedicated to achieving results. Their expertise and personalized approach made a significant impact, helping us craft and execute effective marketing strategies that drove real growth. Highly recommend their team!

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Tyson VanderVelde

Sales Development Representative, NuVescor

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As an earlier stage company, we were in need of expertise in building our marketing strategy, presence and brand, but did not have the ability to invest in building out a full marketing function. The Marketri Fractional CMO offering has been perfect for us as we have been able to leverage best in class expertise at a fraction of the cost of a full internal marketing function.

 

During our engagement with Marketri, they helped us develop a full strategy to build out our brand consistent with our deep-seated mission, vision and values. Among many other things, Marketri helped us build out a fully functional website and web presence. Their social media experts got us firmly established as a social media powerhouse in our space, creating valuable exposure for the company. Their digital expertise and adoption of technology is superb. They also have provided us the tools needed to grow and expand our business in a strategic manner, and the ability to measure results.

 

The entire team is super impressive, providing valuable advice and expertise, while also extremely pleasant to work with. They listen, collaborate, advise and implement with exceptional skill. They have my highest recommendation!

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Steve Collins

Chief Development Officer, Cardiovascular Logistics (CVL)

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As a client of Marketri, we at Northstar PMO continue to be thoroughly impressed with their strategic marketing services.

 

From the outset, we valued their structured and methodical approach to truly understanding the nuances of our business. This deep dive allowed us to formulate a comprehensive and tailored marketing plan that perfectly aligned with our goals.

 

The quality of the materials and content our Marketri team produced for us has been exceptional. Thanks to their expertise, we now have a significantly more polished and professional online presence. We are seeing real, tangible results from these efforts.

 

We also want to acknowledge the people behind the success. A special thank you to the Founder, Debra Andrews, for her consistent support and strategic oversight. Furthermore, the collaboration with our delivery team, Katie and Brita, is outstanding. They are consistently responsive, insightful, and truly felt like an extension of our own team.

 

Northstar PMO highly recommends Marketri to any organization seeking a knowledgeable, collaborative, and results-oriented marketing partner.

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David Bradshaw

CEO, Northstar PMO

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We have partnered with Deb Andrews and her team for the last few years. They did an amazing job helping us navigate the process of rebranding and identifying our ‘voice’ for our marketing style. Each year, we work together to layout a roadmap for our content strategy and they keep us on track during our regularly scheduled meetings. The Marketri team is very collaborative and truly an extension of our team.

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Lanie Raphael

President, B.F. Saul Insurance