Branding and Messaging for B2B Businesses

Your brand has the power to differentiate you from
competitors in a way that turns your ideal buyers into loyal
customers. Marketri strategists help develop your brand from
the ground up or fine-tune your brand to get it working
smarter and delivering better results.

 

MEET WITH A MARKETRI BRANDING EXPERT

We build up brands that
deliver bottom-line results

Did you know that the top 40 brands in the world delivered almost double the total shareholder return of the Morgan Stanley Capital International index benchmark over the last 20 years according to McKinsey? 

Strong brands also command a premium price, even among price-driven buyers, who are willing to pay 14% more for brands with a meaningful difference (per Kantar).

Simply put, a strong brand enables you to achieve better business results. So it’s critical to develop a brand strategy and supporting brand elements that resonate with your ideal buyers and move them to act.

Marketri understands the power of a strong brand strategy. No matter where you are in your business lifecycle or marketing journey, our experienced marketing strategists will ensure you have a clear, relevant brand strategy and the supporting elements that bring your brand to life.

We help you make sense of it all

For many business professionals, branding can seem like a mysterious, vague
concept. You’re likely to equate branding with logos and taglines, but branding is
much more fundamental.

Your brand is both the way you present your company externally and the way
others perceive it. It sets you apart from the competition in the minds of your
buyers—and that’s critical for attracting them and moving them through your
revenue funnel.

To support your brand effectively, you need a strong brand strategy: a long-term,
governing idea that unites your organization around a common purpose, helps to
frame how you tell your business’s story, and becomes the north star that guides
your decisions across the company. Your brand strategy should be rooted in your
mission, vision, and values, and it should manifest itself in everything you do as a
company.

Your brand strategy is most evident in the two primary elements that bring the
brand to life with your ideal buyers.

Positioning and Messaging

 

Your value proposition tells buyers why they should do
business with you, through a promise to deliver certain
value. This statement makes it clear who your target
buyer is, what product or service you offer, and how it
provides value to your intended buyer. The value
proposition sets the stage for developing essential
messaging components, including your brand pillars
(reasons for your ideal buyer to believe in your offering)
and your brand narrative (a story that illustrates your
brand pillars in action, painting a picture of how your
product will deliver on the promise of meeting your
buyer’s needs). Other messaging components can
include a boilerplate for your press releases, short-form
descriptors of your product, and longer-form content
for use on your website and sales enablement materials.

Brand Identity

Your brand strategy comes to life visually through a
series of brand identity elements. These can include a
logo, color palette, typography, website design
elements, and other imagery that supports your brand
across all the different vehicles you’ll use to
communicate and articulate it. Equally important is a
set of comprehensive brand guidelines that ensure your
brand is consistently depicted visually, no matter who
touches it.

How Marketri supports
your branding strategy

The experienced B2B marketing strategists at Marketri work closely with you to
gauge where you are in your branding evolution and provide the support you
need at this stage. Depending on where you are in your business lifecycle and
your marketing journey, you might need to develop a brand strategy and
branding elements from scratch, or you might need to enhance your brand
strategy by clarifying, articulating, and depicting it more effectively.

The process begins with discovery to assess whether your current brand
strategy is clear, relevant, and distinctive. We also analyze the competitive
landscape to see how your brand compares to peers, delve into your
strengths and weaknesses, and talk with customers to understand how
they perceive your company and products and what drives them to buy a product of this type.

Our research guides us in leading productive branding exercises that
culminate in identifying a unique, sustainable point of differentiation to build
your brand strategy on. From there, we develop the positioning, messaging,
and brand identity elements that will resonate with your ideal buyers and
move them to and through your revenue funnel. We can also help you
communicate your brand strategy internally and gain buy-in, so every
function adopts, embraces, and reflects this direction.

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Our Clients Say It All

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We are thrilled with the work that Marketri has done, and more importantly, the leads they have generated. From revamping our social strategies to building our website to producing media opportunities and brand videos, we’ve seen measurable results all around. We’re impressed with the team’s expertise, and we’ve really enjoyed working with them as well.

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Gary Hutchinson

President, Modality Solutions

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It’s been a seamless integration, where we feel like the Marketri team is another department in our organization, and it’s not at all like a vendor-customer relationship. We’re working toward a common goal, side by side.

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James Street

CEO, Epoch Solutions Group

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Marketri set the foundation for a sold marketing strategy and helped us implement useful marketing tech platforms. The team had effective communication through stand-up meetings that helped with goal alignment. Moreover, they were resourceful, adaptable, and integrated well with our team, while driving results.

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Suzi Sosa

CEO & Founder, Verb Inc.

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Marketri has become our trusted source for market research and outreach recommendations that are helping us accomplish our marketing goals,” says Holly Johnson, chief of staff. “We have better brand awareness, a stronger online presence, and the infrastructure to do proactive marketing, and we’re building a stronger pipeline.

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Holly Johnson

Chief of Staff, Chesapeake Corporate Advisors

Jason Jones
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B.F. Saul Insurance has worked with Deb Andrews, Katie Bergmann and the Marketri team for the last few years. Their expertise ranges from website/SEO, branding, ad campaigns, and events. I would highly recommend them – smart team with amazing ideas, proactive advice centered around the ROI, great listening skills, accountable, and a willingness to think outside of the box. Consummate professionals.

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Jason Jones

President, B.F. Saul Insurance

Vince De Leon
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Scrubbed has worked with Deb Andrews, Trisha Gallagher, and the rest of the Marketri team for the past 3 years now. It won’t take much to research and compare what our brand looked like before Marketri, and how it looks like now. Spoiler Alert – a huge difference in look and feel. Marketri witnessed Scrubbed’s growth these past few years and it has been a fantastic experience working with them. I strongly recommend talking to Deb Andrews about your growth needs.

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Vince De Leon

Chief Technologist, Scrubbed

UC Alternative
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Marketri’s due diligence, insight, and strategies have been a beacon for us to showcase our services. Their redesign of our website and modifications to our CRM were handled with tenacity and a forward-thinking structure—both are great examples of their commitment to clients and strategies that bolster the client’s goals. All of this has made them a valued extension of UC Alternative.

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UC Alternative

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Our organization has been working with Marketri for just over one year. Their insights and expertise have driven very positive results for our business. Team members are diligent, insightful and patient when implementing new processes and tool. Strongly recommend reaching out to Marketri to learn more about they can bring to your company.

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Shawn Patton

Chief Financial Officer, Engineering Design & Testing Corp.

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We made the difficult decision to move from an in-house Marketing generalist to an outside marketing firm to help direct our efforts into social media. After interviewing a number of companies, we chose to partner with Marketri. Looking back, we are glad we made the choice. The team Marketri has assembled to handle our account as well as the additional resources Marketri can call on for specific projects has been invaluable. Everything we have wanted to accomplish such as increased digital presence; rebranding of a new showroom and initial ad campaigns have been handled seamlessly by Marketri. Many thanks to Deb Andrews and her team.

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Herb Benjamin

CEO, Freedom Millwork

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Marketri has been an invaluable partner for our business, providing exceptional fractional CMO services that have truly elevated our marketing efforts. From strategy development to execution and deep insights based on data, their expertise has helped us move the needle in a positive direction, significantly increasing our company’s visibility. Their team is incredibly knowledgeable and insightful, and what sets them apart is how deeply they care about our success as though they are part of our own team. They are true marketing team extenders, seamlessly integrating into our operations and ensuring we have a clear, actionable plan in place. Plus, they are really nice people who are a joy to work with. Every interaction is pleasant and productive, making the collaboration not only successful but also enjoyable. We couldn’t be more appreciative of their hard work, dedication, and results-driven approach. Highly recommend!

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Lauren Page

Chief of Staff & Strategic Business Partner, Cardiovascular Logistics

Seth Getz
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I wanted to take a moment to personally thank you for your hard work, creativity, and dedication. Your efforts at booking speaking engagements, creating content, revamping websites and more has not been overlooked. From brainstorming new strategies to executing campaigns with precision and monitoring their impact, your efforts have been nothing short of extraordinary. The results speak for themselves! We have seen growth and traction from the elements you were working on so diligently. It’s been a privilege to work alongside such passionate and skilled people. Thank you again for going above and beyond.

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Seth Getz

Business Exit Strategist & Partnership Development, NuVescor

Dejah Knox
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We’ve worked closely with the CEO, Deb Andrews, as well as a member of her very knowledgeable team. The company I previously worked for hired on Marketri as a fractional CMO to design and implement an effective marketing program to boost brand awareness and bring in new clients. Not only that, they acted as mentors to me (Marketing Coordinator at the time) and it was the best experience for my professional career. I would recommend them for any company open to starting or transforming their marketing program!

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Dejah Knox

Marketing Manager, B.F. Saul Insurance

Tyson VanderVelde
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Marketri LLC is an exceptional partner for strategic marketing. I had the pleasure of working directly with Trisha and Jane, who were both incredibly knowledgeable, collaborative, and dedicated to achieving results. Their expertise and personalized approach made a significant impact, helping us craft and execute effective marketing strategies that drove real growth. Highly recommend their team!

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Tyson VanderVelde

Sales Development Representative, NuVescor

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As an earlier stage company, we were in need of expertise in building our marketing strategy, presence and brand, but did not have the ability to invest in building out a full marketing function. The Marketri Fractional CMO offering has been perfect for us as we have been able to leverage best in class expertise at a fraction of the cost of a full internal marketing function.

 

During our engagement with Marketri, they helped us develop a full strategy to build out our brand consistent with our deep-seated mission, vision and values. Among many other things, Marketri helped us build out a fully functional website and web presence. Their social media experts got us firmly established as a social media powerhouse in our space, creating valuable exposure for the company. Their digital expertise and adoption of technology is superb. They also have provided us the tools needed to grow and expand our business in a strategic manner, and the ability to measure results.

 

The entire team is super impressive, providing valuable advice and expertise, while also extremely pleasant to work with. They listen, collaborate, advise and implement with exceptional skill. They have my highest recommendation!

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Steve Collins

Chief Development Officer, Cardiovascular Logistics (CVL)

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As a client of Marketri, we at Northstar PMO continue to be thoroughly impressed with their strategic marketing services.

 

From the outset, we valued their structured and methodical approach to truly understanding the nuances of our business. This deep dive allowed us to formulate a comprehensive and tailored marketing plan that perfectly aligned with our goals.

 

The quality of the materials and content our Marketri team produced for us has been exceptional. Thanks to their expertise, we now have a significantly more polished and professional online presence. We are seeing real, tangible results from these efforts.

 

We also want to acknowledge the people behind the success. A special thank you to the Founder, Debra Andrews, for her consistent support and strategic oversight. Furthermore, the collaboration with our delivery team, Katie and Brita, is outstanding. They are consistently responsive, insightful, and truly felt like an extension of our own team.

 

Northstar PMO highly recommends Marketri to any organization seeking a knowledgeable, collaborative, and results-oriented marketing partner.

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David Bradshaw

CEO, Northstar PMO

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We have partnered with Deb Andrews and her team for the last few years. They did an amazing job helping us navigate the process of rebranding and identifying our ‘voice’ for our marketing style. Each year, we work together to layout a roadmap for our content strategy and they keep us on track during our regularly scheduled meetings. The Marketri team is very collaborative and truly an extension of our team.

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Lanie Raphael

President, B.F. Saul Insurance

Why Marketri is the right
B2B branding partner

 

Marketri knows how to develop and execute a brand
strategy that positions your business to stand out
from the crowd. For two decades, we’ve helped
middle market B2B companies articulate a unique
point of difference and demonstrate it through every
element of their marketing. That’s the only way to
drive real revenue growth.