With Marketri as your partner, your marketing function is structured
strategically, armed with expert talent and the latest AI-forward strategies and technologies.
Your marketing plan will be designed in sync with your growth goals, guiding you seamlessly towards future success.
Marketri has the experience and know-how to help you find and walk down the right path towards successful marketing.
Strategic Marketing
Planning
We conduct thorough discovery, then develop a custom strategy and a comprehensive plan that combines modern marketing approaches, the right enabling technologies, and insightful staffing recommendations. By leveraging your strengths, we ensure you capitalize on your opportunities to drive more growth.
We help you harness AI to improve strategic decision-making and use it to uncover deeper customer insights, build smarter data models, and allocate resources more effectively.
Effective marketing starts with positioning that defines the value you can deliver and how it sets you apart from competitors, and messaging that makes your value clear and compelling to your ideal buyers. Our B2B marketing experts are adept at developing both.
It Starts with Our Time-Tested Discovery & Assessment Process
Marketri’s experienced consultants use proprietary, proven methods and assessments to ensure our strategy and plan hit the mark and drive the results you expect. Examples could include:
Internal
Interviews
We speak with key members of your leadership and sales teams to understand how your organization views marketing and how sales and marketing work together. This helps us identify disconnects and opportunities for stronger integration.
Marketing Team
Assessment
We interview your marketing team members and use industry-standard tools to assess their skillsets, readiness, and cultural fit.
Marketing
Function Audit
We leverage our extensive B2B experience to assess your marketing infrastructure, brand, website, and other foundational elements.
AI Readiness
Audit
We deep-dive into your marketing team’s current use of AI, identify capability gaps, and assess where AI can drive the most impact across your marketing function.
Customer
Interviews
Through dialogues with key customers, we glean insights on their challenges, pain points, and perceptions of your company.
Budget
Assessment
We evaluate how you’re allocating your marketing spend and advise you on how to better align it with your goals and objectives.
Competitive
Landscape Review
We examine your key competitors’ marketing and messaging, so we can recommend the best approach to help you stand out from the crowd.
Strategic SWOT
Analysis
We evaluate your strengths, weaknesses, opportunities, and threats and use those insights to shape your marketing strategy.
Meet Some of Our Most Experienced Strategists
Marketri’s deep bench of B2B experts includes Fractional CMOs and marketing strategists with the experience, know-how, and passion to drive high-impact marketing programs.
Deb Andrews
Debra Andrews is the President and Founder of Marketri, a strategic marketing consulting firm that specializes in serving middle market, growth-oriented B2B companies. With 25 years of marketing experience and an MBA in Marketing from the University of Maryland, Debra is a seasoned professional with a focus on B2B marketing for Professional Services firms. She is a thought leader in AI-driven marketing strategy, helping clients harness emerging technologies to drive smarter, more scalable growth.
Trisha Gallagher
Trisha Gallagher is a marketing strategist and mentor with 15 years of experience in planning and executing successful marketing programs. Having held various roles in marketing both in-house and agency-side, Trisha brings a unique perspective to her role as Vice President of Marketing at Marketri. In addition to her dedication to her clients, Trisha is passionate about mentoring young marketers and helping them achieve their goals.
Emilie DiFranco
With nearly 20 years of experience, Emilie brings a honed skill set and a vast knowledge to her role as Senior Marketing Director. She has worked with a variety of industries, including financial, healthcare, technology, manufacturing, automotive, travel and commercial real estate. Spending time both on the agency and client side has provided her with a holistic understanding of the challenges of marketing and equipped her with the skills to overcome them.
Partner with a strategic marketing powerhouse with over two decades
of experience helping B2B companies achieve their business goals. We
offer more than just strategies; we provide an intelligent approach to
marketing, driven to fuel growth and make a real, quantifiable impact
on your business. We blend the best of talent and technology to
create a world-class marketing function within your organization,
ensuring ensuring you stay ahead in the ever-evolving marketplace.
Your journey towards transformational marketing success
begins with Marketri.
We are thrilled with the work that Marketri has done, and more importantly, the leads they have generated. From revamping our social strategies to building our website to producing media opportunities and brand videos, we’ve seen measurable results all around. We’re impressed with the team’s expertise, and we’ve really enjoyed working with them as well.
Gary Hutchinson
President, Modality Solutions
It’s been a seamless integration, where we feel like the Marketri team is another department in our organization, and it’s not at all like a vendor-customer relationship. We’re working toward a common goal, side by side.
James Street
CEO, Epoch Solutions Group
Marketri set the foundation for a solid marketing strategy and helped us implement useful marketing tech platforms. The team had effective communication through stand-up meetings that helped with goal alignment. Moreover, they were resourceful, adaptable, and integrated well with our team, while driving results.
Suzi Sosa
CEO & Founder, Verb Inc.
Marketri has become our trusted source for market research and outreach recommendations that are helping us accomplish our marketing goals,” says Holly Johnson, chief of staff. “We have better brand awareness, a stronger online presence, and the infrastructure to do proactive marketing, and we’re building a stronger pipeline.
Holly Johnson
Chief of Staff, Chesapeake Corporate Advisors
B.F. Saul Insurance has worked with Deb Andrews, Katie Bergmann and the Marketri team for the last few years. Their expertise ranges from website/SEO, branding, ad campaigns, and events. I would highly recommend them – smart team with amazing ideas, proactive advice centered around the ROI, great listening skills, accountable, and a willingness to think outside of the box. Consummate professionals.
Jason Jones
President, B.F. Saul Insurance
Scrubbed has worked with Deb Andrews, Trisha Gallagher, and the rest of the Marketri team for the past 3 years now. It won’t take much to research and compare what our brand looked like before Marketri, and how it looks like now. Spoiler Alert – a huge difference in look and feel. Marketri witnessed Scrubbed’s growth these past few years and it has been a fantastic experience working with them. I strongly recommend talking to Deb Andrews about your growth needs.
Vince De Leon
Chief Technologist, Scrubbed
Marketri’s due diligence, insight, and strategies have been a beacon for us to showcase our services. Their redesign of our website and modifications to our CRM were handled with tenacity and a forward-thinking structure—both are great examples of their commitment to clients and strategies that bolster the client’s goals. All of this has made them a valued extension of UC Alternative.
UC Alternative
Our organization has been working with Marketri for just over one year. Their insights and expertise have driven very positive results for our business. Team members are diligent, insightful and patient when implementing new processes and tool. Strongly recommend reaching out to Marketri to learn more about they can bring to your company.
We made the difficult decision to move from an in-house Marketing generalist to an outside marketing firm to help direct our efforts into social media. After interviewing a number of companies, we chose to partner with Marketri. Looking back, we are glad we made the choice. The team Marketri has assembled to handle our account as well as the additional resources Marketri can call on for specific projects has been invaluable. Everything we have wanted to accomplish such as increased digital presence; rebranding of a new showroom and initial ad campaigns have been handled seamlessly by Marketri. Many thanks to Deb Andrews and her team.
Herb Benjamin
CEO, Freedom Millwork
Marketri has been an invaluable partner for our business, providing exceptional fractional CMO services that have truly elevated our marketing efforts. From strategy development to execution and deep insights based on data, their expertise has helped us move the needle in a positive direction, significantly increasing our company’s visibility. Their team is incredibly knowledgeable and insightful, and what sets them apart is how deeply they care about our success as though they are part of our own team. They are true marketing team extenders, seamlessly integrating into our operations and ensuring we have a clear, actionable plan in place. Plus, they are really nice people who are a joy to work with. Every interaction is pleasant and productive, making the collaboration not only successful but also enjoyable. We couldn’t be more appreciative of their hard work, dedication, and results-driven approach. Highly recommend!
Lauren Page
Chief of Staff & Strategic Business Partner, Cardiovascular Logistics
I wanted to take a moment to personally thank you for your hard work, creativity, and dedication. Your efforts at booking speaking engagements, creating content, revamping websites and more has not been overlooked. From brainstorming new strategies to executing campaigns with precision and monitoring their impact, your efforts have been nothing short of extraordinary. The results speak for themselves! We have seen growth and traction from the elements you were working on so diligently. It’s been a privilege to work alongside such passionate and skilled people. Thank you again for going above and beyond.
Seth Getz
Business Exit Strategist & Partnership Development, NuVescor
We’ve worked closely with the CEO, Deb Andrews, as well as a member of her very knowledgeable team. The company I previously worked for hired on Marketri as a fractional CMO to design and implement an effective marketing program to boost brand awareness and bring in new clients. Not only that, they acted as mentors to me (Marketing Coordinator at the time) and it was the best experience for my professional career. I would recommend them for any company open to starting or transforming their marketing program!
Dejah Knox
Marketing Manager, B.F. Saul Insurance
Marketri LLC is an exceptional partner for strategic marketing. I had the pleasure of working directly with Trisha and Jane, who were both incredibly knowledgeable, collaborative, and dedicated to achieving results. Their expertise and personalized approach made a significant impact, helping us craft and execute effective marketing strategies that drove real growth. Highly recommend their team!
Tyson VanderVelde
Sales Development Representative, NuVescor
As an earlier stage company, we were in need of expertise in building our marketing strategy, presence and brand, but did not have the ability to invest in building out a full marketing function. The Marketri Fractional CMO offering has been perfect for us as we have been able to leverage best in class expertise at a fraction of the cost of a full internal marketing function.
During our engagement with Marketri, they helped us develop a full strategy to build out our brand consistent with our deep-seated mission, vision and values. Among many other things, Marketri helped us build out a fully functional website and web presence. Their social media experts got us firmly established as a social media powerhouse in our space, creating valuable exposure for the company. Their digital expertise and adoption of technology is superb. They also have provided us the tools needed to grow and expand our business in a strategic manner, and the ability to measure results.
The entire team is super impressive, providing valuable advice and expertise, while also extremely pleasant to work with. They listen, collaborate, advise and implement with exceptional skill. They have my highest recommendation!
Steve Collins
Chief Development Officer, Cardiovascular Logistics (CVL)
As a client of Marketri, we at Northstar PMO continue to be thoroughly impressed with their strategic marketing services.
From the outset, we valued their structured and methodical approach to truly understanding the nuances of our business. This deep dive allowed us to formulate a comprehensive and tailored marketing plan that perfectly aligned with our goals.The quality of the materials and content our Marketri team produced for us has been exceptional. Thanks to their expertise, we now have a significantly more polished and professional online presence. We are seeing real, tangible results from these efforts.
We also want to acknowledge the people behind the success. A special thank you to the Founder, Debra Andrews, for her consistent support and strategic oversight. Furthermore, the collaboration with our delivery team, Katie and Brita, is outstanding. They are consistently responsive, insightful, and truly felt like an extension of our own team.
Northstar PMO highly recommends Marketri to any organization seeking a knowledgeable, collaborative, and results-oriented marketing partner.
David Bradshaw
CEO, Northstar PMO
We have partnered with Deb Andrews and her team for the last few years. They did an amazing job helping us navigate the process of rebranding and identifying our ‘voice’ for our marketing style. Each year, we work together to layout a roadmap for our content strategy and they keep us on track during our regularly scheduled meetings. The Marketri team is very collaborative and truly an extension of our team.