Content Marketing Institute: Helpful Advice for Marketing Job Hunters to Stand Out in an AI-Driven World
By Deb Andrews
Originally Published December 2025
In this Content Marketing Institute article, expert advice is gathered for marketing and content professionals navigating job searches as hiring processes evolve around AI and automated tools. Trisha Gallagher, Senior Vice President of Marketing at Marketri, offers practical guidance rooted in her real experience recruiting and evaluating candidates. She emphasizes the importance of including relevant tools and platforms, such as HubSpot, GA4, Semrush, etc,. on your resume or LinkedIn profile when you see a company using them. Even more, she points out that firms look for candidates who don’t just claim familiarity with AI tools like ChatGPT or Grammarly, but show how they use them to improve efficiency, creativity, or the way they approach work. Finally, Trisha notes it’s very clear when someone has tailored their application to the role, connecting past work, results, or skills to what the specific company is asking for, versus when someone just sends a generic portfolio or resume. This kind of strategic alignment can make a real difference in a competitive field.
Read the full article here:
Helpful Advice for Marketing Job Hunters to Stand Out in an AI-Driven World
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