The AI Journal: AI-Driven Business Strategies: Adapting to the AI Revolution
By Deb Andrews
Originally Published November 2025
In this guest article for The AI Journal, Debra Andrews, Founder & President of Marketri, lays out a compelling case that AI is no longer a futuristic add-on but a central force reshaping how businesses grow, operate, and engage customers. She warns that companies still treating AI as a set of disconnected tools risk falling behind those embedding it into their core strategy. Key insights include emphasizing human judgment in guiding AI, the importance of aligning AI deployment with business goals (not just pilot projects) and fostering agility and experimentation across teams. Debra’s perspective is especially relevant: adopting AI strategically can enhance personalization, customer experience, and speed, while poor or halfhearted adoption can create inefficiencies and missed opportunities.
Read the full article here:
AI-Driven Business Strategies: Adapting to the AI Revolution
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