IT advisory firms
Firms that guide clients through technology decisions and need to be known as the expert in the markets they serve.
Technology
Marketing for Technology Companies Ready to Grow Beyond Founder-Led Sales
We help IT services firms, managed service providers, and technology and AI product companies build a marketing function that wins their first target market quickly and sets them up to expand.
01 The Problem
A Great Product Will Take You Far. Marketing Takes You Further.
Most of the technology companies we work with got where they are on the strength of their product or service and the people selling it. The founder or the sales team comes up with most of the marketing ideas, and the marketing team, if there is one, is small and stretched thin.
That works up to a point, but it doesn't scale. When leadership is ready for faster growth, they see that marketing has to become a real driver of revenue alongside sales.
Timing makes this more pressing in technology than in most industries. A product or service stays relevant for a limited window. The companies that grow are the ones that win a first target market early, build a name there, and use that position to expand. Bringing in an experienced marketing team sooner gives you the best chance of doing that while the window is open.
02 Who We Serve
Technology Companies We Work With
Most of our technology clients have $5 million to $50 million in revenue, and many sell into specific industries such as financial services, healthcare, supply chain, transportation and logistics, automotive, and aviation.
Managed service providers
MSPs that want to stand apart in a crowded field and build steady demand in the industries they know best.
Generative AI companies
Well-funded, early-stage companies with a product built on generative AI and investors who expect fast growth.
Technology product companies
Companies selling technology products that need buyers in their target industries to know their name and understand what makes them different.
Selling subscription software? See how we work with SaaS companies.
03 How We Work
How We Help Technology Companies Grow
Start with a clear picture
Using the Marketri Momentum Model, we look at where your company stands today, where you want to be, and what's in the way. We talk with your leadership team and review your market, your competitors, and your current marketing.
Choose the market to win first
We help you pick the target market where you can gain ground fastest, plan how you'll expand from there, and build a go-to-market plan around it.
Put the plan to work
Our team carries out the plan, from positioning and messaging to content, campaigns, sales materials, and your website, so your founder and sales team can focus on closing business.
Measure and adjust
We track results against the goals we set together and adjust as we learn, so marketing keeps moving you toward your next market.
04 Your Team
Who Leads Your Work
Jennifer Durishin, senior vice president of marketing, leads our technology and SaaS clients. She works with founders and CEOs who are ready for marketing to take on a bigger role, building the plan and the team effort that turn a strong product into a growing market position. Jane Woodling, marketing director, leads our work with IT advisory firms and brings technical depth to our work with technology service providers. Brady Lewis, vice president of artificial intelligence, leads our AI practice and the AI tools and systems our team uses in every client engagement, so technology clients work with a marketing team that is as fluent in AI as they are.
Jennifer Durishin
Senior Vice President of Marketing
- Experience
- 20+ years of experience
- Sectors led
- Technology and SaaS
Jane Woodling
Marketing Director
- Experience
- 12+ years of experience
- Sectors led
- IT advisory firms and technology service providers
Brady Lewis
Vice President of Artificial Intelligence
- Experience
- 25+ years of experience
- Sectors led
- Professional Services, Technology, SaaS
Client Results
Turning a Cold Database Into Sales-Ready Leads
Vibration Research makes vibration testing systems used by automotive companies, defense contractors, and electronics manufacturers. They had a large database of contacts but only one signal for when to call: a demo download. Sales reached out to everyone who downloaded the demo, whether or not they were ready to talk. We built a system that shares useful content with contacts, tracks their interest, and passes them to sales only when they're ready.
42
New marketing-qualified leads
In the first six weeks
11
Taken on by sales as active prospects
From those first 42 leads
300+
Attendees at their first-ever webinar
Also See
Epoch Solutions Group
Epoch sells a field workforce platform to utilities, where decisions can take one to three years and involve many people. Our program generated nearly 1,400 leads in a year, and the company's revenue more than doubled. Read the full story on our SaaS page.
Our Clients Say it All
SB
Debbie Andrews and Marketri worked with Vibration Research to effectively nurture cold leads all the way to hot prospects. They developed a content strategy that addressed our buyers' pain points. Marketri also designed an automated workflow and lead scoring program in HubSpot that re-engaged our email database and alerted our sales team in real-time when contacts were ready for follow-up. If you're looking for a marketing partner to help with lead generation, I highly recommend Marketri.
Steve Bossenbroek
Former VP of Finance, Vibration Research
It’s been a seamless integration, where we feel like the Marketri team is another department in our organization, and it’s not at all like a vendor-customer relationship. We’re working toward a common goal, side by side.
James Street
CEO, Epoch Solutions Group
42
new marketing-qualified leads from the first six-week campaign.
Featured Case Study
Turning a Cold Database Into Sales-Ready Leads
Vibration ResearchTechnology · Vibration Testing Systems
Vibration Research had a large contact database and one signal for when to call: a demo download. Marketri built a system that nurtures contacts and passes them to sales only when they're ready. The first campaign produced 42 new marketing-qualified leads, and sales took on 11 of them.
Read the Full StoryReady for Marketing to Drive Your Next Stage of Growth?
In a free 30-minute Growth Diagnostic, we'll learn where your marketing stands and which market you want to win first. After the call, we'll follow up with the constraint we'd fix first and one to three next moves.
Questions Technology Leaders Ask Us
Yes. We work with IT advisory firms, managed service providers, companies building products on generative AI, and technology product companies. When we talk, we'll share the examples closest to your business, whether you sell a service or a product.
Our work has included vibration testing systems sold to automotive, defense, and electronics manufacturers, software platforms, and products built on generative AI. Many of our clients sell into specific industries, and we build marketing around the buyers in those industries.
Very. Brady Lewis, our Vice President of Artificial Intelligence, leads our AI practice, and we offer AI consulting to clients as a separate service. Ten members of our team, including Brady, our founder Deb Andrews, and Jane Woodling, hold four Anthropic certifications for Claude: Building with the Claude API, Claude Code in Action, Introduction to Agent Skills, and Introduction to Model Context Protocol. Our team uses AI tools, proven practices, and systems we built ourselves in every engagement, which lets us deliver up to twice as much high-impact marketing work in the same amount of time. We also help clients show up when buyers search with AI tools like ChatGPT and Google's AI results.
Yes. We work with well-funded, early-stage AI companies and investor-backed software companies whose investors expect fast growth. You can read about our work with software companies on our SaaS page.
Yes. Most of our technology clients sell into industries such as financial services, healthcare, supply chain, transportation and logistics, automotive, and aviation. We help you choose the market where you can gain ground fastest, build your name there, and then expand into the next one.
Jennifer Durishin leads our technology clients, and Jane Woodling leads our work with IT advisory firms. Brady Lewis and his team support the AI side of every engagement.
Building the plan takes about six weeks for smaller companies and up to three months for larger ones with more markets to research. Marketing doesn't wait for the plan to be finished. Ongoing work starts right away and runs alongside it.
Most technology engagements start at $7,500 a month and scale with the number of products, services, and target markets. Well-funded, early-stage companies with aggressive growth goals usually start at $10,000 a month and up.
Yes. IT advisory firms are a large part of our professional services work. See how we help professional services firms grow on our Professional Services page.
Insights for Technology Companies
What a Good Go-to-Market Plan Includes, and What It Leaves Out
Many mid-market companies have paid for an ambitious marketing plan that never left the folder. Here are the seven elements that make a go-to-market plan actionable, from foundation work to the first 90 days, and where AI helps build one.
3 Key Marketing Strategies for Technology Companies
For many technology companies, organizational growth can stall as word-of-mouth referrals run dry, and they are forced to think about marketing in a more strategic…
Case StudyMarketri supports a SaaS provider on its path to accelerate growth
~1,400 leads generated in 2022 at a cost per lead well below target, in a niche market with a deliberately limited number of buyers.
AI Search Visibility for B2B: The Difference Between Being Ranked, Cited, and Recommended
I ran our own company through Google's AI Mode. We showed up inside the pages Google ranks for our category, and we were missing from the answer it gave the buyer. Here is what that test taught me about AI search visibility, and the afternoon audit you can run on your own brand.
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