Before You Hire Your Next Marketing Leader
By Deb Andrews
Originally Published June 2026
A Guide for Mid-Market B2B CEOs, Presidents & Founders
66% of first-time CMO hires do not work out. The default explanation is that the wrong person was hired. The data says that the right person was hired into a role that was not designed to succeed. That is a structural problem, not a talent problem. It is also a solvable one.
See What Becomes Possible
This guide exists because mid-market marketing hires fail at a rate that would be unacceptable in any other executive function.
Download the guide to see what the data says, what keeps going wrong, and how to design the next engagement to succeed.
Fractional Marketing Gets You Further, Faster
Discover why hiring a marketing leader isn’t enough and what to do before you make the decision.
What You’ll Learn:
- Why two out of three first-time CMO hires fail, and why talent isn’t the reason
- The three structural causes most mid-market companies have in motion right now
- What a healthy marketing function looks like from the CEO’s seat
- How to set up the next engagement to succeed from day one
Explore the guide that gives both sides of the table something to work with.
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