Elizabeth Rotchford

Elizabeth Rotchford is a Public Relations Assistant with two years of experience supporting strategic PR campaigns and media relations efforts. Originally from Nags Head, NC, on the Outer Banks, Elizabeth holds a Bachelor of Arts in Media and Journalism, with a concentration in Advertising and Public Relations, from the University of North Carolina at Chapel Hill. Her experience spans commercial real estate and live music and event management, giving her a well-rounded view of how brands earn attention in very different markets.

At Marketri, Elizabeth supports media strategy and placement efforts that help clients reach the right audiences. She contributes to influencer engagement, analyst relations, and community outreach, and she helps develop press materials that keep messaging clear, consistent, and on-brand. Working closely with Marketri’s PR and marketing teams, she helps clients build the visibility and credibility that earned media delivers.

Elizabeth brings a collaborative, team-first approach to every campaign. She is committed to staying current on media trends and on how PR is evolving as AI-driven search reshapes the way buyers discover brands. She uses AI-enabled tools to sharpen her research and outreach while keeping the relationships and storytelling at the center of her work.

Outside of work, Elizabeth enjoys playing mahjong, reading, and needlepoint. A devoted fan of the Tar Heels, Hornets, and Panthers, she can often be found cheering on her teams from her current home in Charlotte, NC. A true Outer Banks native, she loves spending time at the beach whenever she can.

Elizabeth’s biggest value to her clients lies in her attention to detail and her commitment to the team behind every campaign, helping clients tell their stories in ways that build lasting visibility and trust.