The Complete Strategic Marketing Plan for B2B Companies
Market and customer research, positioning, and a channel plan built in the same framework that runs it once you approve it.
For the decision that changes what the business is
Some marketing problems are a tune-up: a channel that isn't pulling its weight, a campaign that needs sharper targeting. Others show up because the business itself changed. A new market opened. A leadership change reset priorities. A competitor moved into your space and the old position no longer holds.
A strategic marketing plan is built for the second kind: the complete operating blueprint for a company ready to organize itself around growth.
Everything the business needs to compete, in one plan
A strategic marketing plan includes market and customer research, customer interviews, and a clear recommendation on where to compete and how to win there. It covers positioning and messaging, campaign and channel strategy by market, brand campaigns, industry-specific plans, and the KPI and funnel metrics that measure whether it's working.
Everything in the marketing action plan is part of the strategic marketing plan too. The strategic marketing plan adds the research and the market-level strategy that a shorter engagement doesn't have time for.
What You Get
Market and customer research
Interviews with your actual customers, grounding the plan in evidence.
Positioning and messaging
Where you compete, how you win there, and the language that carries it.
Campaign and channel strategy, by market
A distinct strategy for each market you compete in.
Industry-specific plans and funnel metrics
The KPIs that show whether the plan is moving the business, market by market.
Built on the same framework that runs it
The strategic marketing plan is built through the early stages of the Marketri Momentum Model, our framework for running a marketing function day to day. If you continue with Marketri once the plan is approved, the fractional team executing it is already working from the same framework the plan came from.
That means no handoff between a strategy team and an execution team, and no re-discovery once execution starts. The plan and the people who could run it are already in sync.
Scrubbed's first strategic marketing plan
We built the first strategic marketing plan for Scrubbed. It brought a sharper vertical focus to the firm's marketing strategy, concentrating on the industries where its expertise runs deepest.
That focus changed what Scrubbed could ask of the market: larger clients, and the higher fees that industry expertise commands.
A smaller entry point, if this is more than you need today
Marketing Assessment
A faster, more focused read on where your marketing stands today.
Marketing Action Plan
Competitor analysis and the channel strategy that turns a diagnosis into a program.
Marketing Plan Development
See how all three plans compare, side by side.
Ready to build the plan that organizes growth around your business?
Book a consultation and we'll scope the strategic plan together.
Frequently Asked Questions
The action plan builds a channel and campaign strategy on top of an assessment. The strategic plan adds original market and customer research and a market-by-market strategy, built for a company making a bigger bet than a channel fix.
About eight to twelve weeks, depending on how much original research your situation requires.
Every plan is presented to your executive team in one or two readouts, with feedback built in before it's final. From there, some companies staff it with their own team. Many choose to continue with Marketri's fractional marketing services to execute it, and because the plan is built in the Marketri Momentum Model, that transition doesn't require starting over.
Pricing is set after a scoping call, based on how much original research the plan requires and how many markets or business units it needs to cover. Book a consultation and you'll have a number before anything starts.
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