When to Call a CMO
Scores your business's complexity against a real rubric to tell you honestly whether it justifies dedicated senior marketing leadership - or whether your current setup is still proportionate.
Get This Skill
Run this command in your terminal, or paste it into Claude—or your favorite AI assistant—and ask it to install the skill for you.
What This Skill Does
Scores four real dimensions
Rates channel/segment count, team structure, strategic-vs-tactical mix, and decision cadence - not a gut call.
Can honestly say "not yet"
A genuinely simple business scores low and gets a straight "proportionate as-is" - this isn't a rubric built to always say yes.
Separates this from your next task
Answers the broad complexity question, not "what do I need for this one project" - a different, narrower question this skill hands off cleanly.
Shows its math
States the rating behind every dimension and the fixed arithmetic behind the final read, so the answer isn't a black box.
Best Used For
- Stepping back to ask "have we outgrown our current marketing setup" with no single task driving the question
- Checking whether growing channel or team complexity has quietly outpaced who's making marketing decisions
- Getting an honest read before assuming senior marketing leadership is - or isn't - needed
- A forward-looking gut check, separate from any one immediate need
How It Works
"Do we need a CMO?" is a different question from "what should we do about this one marketing need?" Complexity builds up gradually - across channels, segments, team size, and the sheer number of decisions that need senior judgment - without any single moment forcing the question.
This skill rates that broader complexity directly. It scores four dimensions - channel and segment count, team size and structure, the strategic-versus-tactical mix of the work, and how often decisions need senior, cross-functional judgment - each from what you describe, then sums them into a plain, honest read: proportionate as-is, borderline, or outgrown your current setup.
You walk away with a scored, honest answer - including a legitimate "you're fine as you are" when that's what the facts show. It doesn't pick a resource type for one task, classify a current gap, or assess your existing team's structure - those are separate, narrower tools.
Get This Skill
Run this command in your terminal, or paste it into Claude—or your favorite AI assistant—and ask it to install the skill for you.
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Common questions
No - a genuinely simple, single-channel business with a light decision cadence scores low and gets an honest 'proportionate as-is' read.
Then Should We Hire Marketing? is the better fit - it picks a resource type for that one need instead of rating overall complexity.
No - that's Marketing Team Health Check. This rates whether your overall complexity justifies senior leadership at all, even with no team in place yet.
No - it's a simple, transparent convention this skill defines to combine four ratings consistently. It's stated plainly as that, not as an external benchmark.
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