Should We Hire Marketing?
Recommends the right resource type for one marketing need already on the table - a hire, an agency, a freelancer, a fractional leader, or just a better process.
Get This Skill
Run this command in your terminal, or paste it into Claude—or your favorite AI assistant—and ask it to install the skill for you.
What This Skill Does
Rates all five options, not just the obvious one
Weighs a hire, an agency, a freelancer, a fractional leader, and a process fix against the same need, instead of defaulting to whichever is most familiar.
Fits the answer to the need's real shape
Rates scope, specialization, cadence, and your actual budget reality - not a generic checklist.
Names what would change the answer
States the specific fact that would tip the recommendation toward a different option.
Never invents a market rate
Rates fit only against what you describe about your own budget; it won't estimate a salary or agency fee for you.
Best Used For
- Deciding between an internal hire, an agency, a freelancer, or a fractional leader for one specific need
- Checking whether "just hire someone" actually fits the need's cadence and budget
- Following up after a gap or team-health check has already named something specific to address
- Sorting out whether a recurring need is big enough to justify a hire at all
How It Works
Once you know marketing needs more attention, the next question rarely has an obvious answer: hire someone internally, bring in an agency, use a freelancer, get a fractional leader, or just fix the process that's already in place? Each option fits a different shape of need, and defaulting to whichever one is most familiar - usually "hire someone" - skips the actual fit question.
This skill takes one specific, already-identified need and rates how well each of the five resource types fits it - scope and how ongoing the work is, how specialized it needs to be, how much oversight it requires, and your actual budget reality. It names the best fit, a genuine runner-up if two options are close, and exactly what fact would change the answer.
You walk away with a clear resource-type recommendation for the need in front of you - never a specific vendor name, a candidate score, or a verdict on your business's broader marketing complexity.
Get This Skill
Run this command in your terminal, or paste it into Claude—or your favorite AI assistant—and ask it to install the skill for you.
Want Should We Hire Marketing? Custom-Built for Your Team?
Marketri can adapt this skill to your brand, data, and workflows — or build a new one from scratch.
Common questions
No - there's no verifiable general figure for that. It rates fit only against the budget reality you describe.
Then When to Call a CMO is the better fit - it rates whether your overall complexity justifies senior leadership, independent of any one task.
No - it recommends a resource type. Comparing named vendors is Vendor Comparison Framework; scoring a named candidate is Marketing Hiring Scorecard.
It says so directly rather than manufacturing a false winner, and names what fact would tip the balance.
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