Sales and Marketing Friction Check
Diagnoses where the working handoff between sales and marketing actually breaks down - shared definitions, feedback loops, incentives, cadence - and names the sharpest friction point.
Get This Skill
Run this command in your terminal, or paste it into Claude—or your favorite AI assistant—and ask it to install the skill for you.
What This Skill Does
Finds the real friction point, not just the complaint
Rates five concrete dimensions of the sales/marketing interface instead of accepting "they don't get along" at face value.
Separates this from the growth-constraint question
Diagnoses the interface between two functions specifically, not which one is capping overall growth.
Traces every rating to your own facts
Ratings come only from what you describe about your actual handoff, definitions, and feedback process.
Refuses to guess from a vague complaint
Asks for concrete facts across a few dimensions before rating anything.
Names the friction, never the fix
Delivers a plain business implication, not a recommended tool or process redesign.
Best Used For
- Noticing sales and marketing seem to blame each other and wanting to know if there's a real pattern
- Checking whether a lead handoff process actually works in practice, not just on paper
- Preparing for a sales-and-marketing alignment conversation, to know which dimension is weakest
- Sorting out whether "our leads are bad" is a definition problem, a feedback problem, or something else
How It Works
Sales and marketing rarely have an open conflict - what actually happens is quieter: marketing calls a lead qualified, sales calls it junk, nobody follows up on what happened to it, and both sides quietly conclude the other one isn't doing their job. The overall growth numbers can look fine while this interface is genuinely broken.
This skill diagnoses that interface specifically across five dimensions - shared lead definitions, handoff process and response expectations, the feedback loop back to marketing, incentive alignment, and communication cadence - rating each from what you actually describe, never a fabricated benchmark. It requires concrete facts across a few of these dimensions, not a vague complaint alone.
You walk away with a rated picture of where the interface actually breaks down, and a plain sentence on what the primary friction point means for the business - never a recommended fix, tool, or process redesign.
Get This Skill
Run this command in your terminal, or paste it into Claude—or your favorite AI assistant—and ask it to install the skill for you.
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Common questions
That's not enough on its own - the skill asks for concrete facts across a few specific dimensions (definitions, handoff, feedback, incentives, cadence) before rating anything.
No - a business can have a smooth sales/marketing interface and still be growth-constrained elsewhere, or a genuinely broken interface while growth looks fine short-term. Use Growth Bottleneck Finder for the growth-constraint question.
No - findings are about the process and interface between the two functions, never a judgment on a named individual on either team.
No - it names the friction and what it implies, not a process, tool, or meeting-cadence fix.
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