Marketing Risk Register
Rates the real risks hiding in your marketing setup - one channel, one agency, one person you can't lose - from your own facts, never a guessed industry rate.
Get This Skill
Run this command in your terminal, or paste it into Claude—or your favorite AI assistant—and ask it to install the skill for you.
What This Skill Does
Surfaces the risk before it's a crisis
Names channel, vendor, key-person, brand, and customer concentration risks while there's still time to act.
Rates likelihood and impact, not just a list
Turns each risk into a computed Low/Medium/High/Critical level from a stated, transparent formula.
Never guesses how common a risk is elsewhere
Every rating traces to a fact about your own business, never a fabricated industry base rate.
Tells you what's actually unrated
Flags any risk you raised but couldn't fully rate, and exactly what fact would close the gap.
Refuses to be generic
Won't hand you a textbook list of risks every business faces; it asks for real specifics about your setup first.
Keeps people anonymous
Any key-person dependency is described by role, never by employee name.
Best Used For
- Stepping back to ask "what could actually go wrong with our marketing" before it becomes a problem
- Checking channel, vendor, or key-person concentration before a budget or planning cycle
- Preparing a risk-aware view of marketing for a leadership or board conversation
- Sanity-checking whether the business is over-reliant on one person, one agency, one channel, or one customer segment
How It Works
Most marketing risk goes unnoticed until it's already a crisis: the one channel that's quietly become most of the pipeline, the one agency contact who holds all the institutional knowledge, the customer concentration that would sink the quarter if one account left. These are structural exposures, not day-to-day performance problems - and staying focused on execution rarely leaves room to step back and name them.
This skill builds a rated register from real facts about your own business - channel concentration, agency or key-person dependency, brand exposure, customer concentration, and measurement blind spots. It won't start from a vague "what are the risks" request; it asks for two or three concrete specifics about your setup first. Each risk gets a Likelihood and Impact rating, each Low, Medium, or High, combined into a computed risk level using a stated, transparent formula - never a guessed severity, and never a claim about how common the risk is at other companies.
You walk away with a sorted register - highest risk first - plus a clear list of anything you raised that couldn't yet be rated, and exactly what information would close that gap.
Get This Skill
Run this command in your terminal, or paste it into Claude—or your favorite AI assistant—and ask it to install the skill for you.
Want Marketing Risk Register Custom-Built for Your Team?
Marketri can adapt this skill to your brand, data, and workflows — or build a new one from scratch.
Common questions
No - there's no verifiable general rate to cite, so it says that plainly rather than guessing. Every rating here comes from facts about your own business.
It won't produce one - a generic list with no facts behind it isn't useful. It'll ask you for two or three real specifics about your setup first.
It's marked 'insufficient information' rather than guessed, along with exactly what fact would let it be rated.
No - any person mentioned is described by role, never by name.
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