Marketing Question Builder
Builds a reusable set of questions to ask your agency, marketing team, or leadership - for any check-in, renewal, or onboarding conversation - tied to your situation, with what a strong answer sounds like.
Get This Skill
Run this command in your terminal, or paste it into Claude—or your favorite AI assistant—and ask it to install the skill for you.
What This Skill Does
Walk in with the right questions
Turns a vague "what should I even ask?" into a prioritized list built for your specific audience and occasion, not a generic checklist.
Know what to listen for
Every question comes with a plain-language cue for what a strong, specific answer sounds like versus a vague or deflecting one.
Never repeats what you already know
Tell it what's already been asked or answered, and it drops those questions instead of wasting your time in the room.
Matched to the moment
A contract renewal gets a different question set than a routine check-in or a board update; the mix shifts with the occasion, not just the audience.
Right-sized for your time
Ask for a quick 5-question list or a fuller prep sheet, and get exactly that instead of an overwhelming wall of questions.
Stops at the question
It never scores or judges the answers you get back - that stays entirely in your hands.
Best Used For
- Before a quarterly or annual check-in with your agency, freelancer, or in-house marketing hire
- Ahead of a contract renewal or budget conversation, when you're not sure what to press on
- Building a standing set of questions for leadership or board updates on marketing, not tied to one specific meeting's materials
- Onboarding a new marketing hire and wanting a strong first set of questions to set expectations
- Any moment you realize you don't actually know what to ask next
How It Works
Most people walk into a marketing review, agency check-in, or renewal conversation with a vague sense of what to bring up and no real question list. That leaves the conversation to whoever's presenting - a generic "how's it going?" rarely surfaces anything useful, and the person on the other side of the table has every reason to keep things comfortable.
This skill closes that gap in one short conversation. Tell it who the questions are for - an agency, an internal hire, or leadership - and what the occasion is, from a routine check-in to a contract renewal to onboarding someone new. It pulls the highest-leverage questions for that exact combination, drops anything you say you've already asked or already know, and fits the list to however much time you have.
Every question comes with a one-line reason it matters and a plain-language cue for what a strong, specific answer sounds like next to what a vague or deflecting one sounds like. You walk away with a prioritized, ready-to-use prep sheet - not a judgment on any answer you haven't heard yet, just a sharper set of questions than you had going in.
Get This Skill
Run this command in your terminal, or paste it into Claude—or your favorite AI assistant—and ask it to install the skill for you.
Want Marketing Question Builder Custom-Built for Your Team?
Marketri can adapt this skill to your brand, data, and workflows — or build a new one from scratch.
Common questions
No - it hands you the questions and what a strong answer sounds like, but judging the actual answer you receive is yours to do. If you want that scored, that's a separate tool.
No - just tell it who the conversation is with and what the occasion is (a check-in, a renewal, a board update). It builds the list from there.
Not if you tell it what's already been covered - mention what you already know or have already asked, and it drops those and prioritizes what's left.
No - it works the same way for an internal marketing hire, a team, or a leadership/board conversation. You just tell it who the audience is.
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