Marketing Proposal Reviewer
Reads a vendor or agency proposal the way a skeptical buyer would - flags vague promises and contract risks, then hands you one sharp question to ask before you sign.
Get This Skill
Run this command in your terminal, or paste it into Claude—or your favorite AI assistant—and ask it to install the skill for you.
What This Skill Does
Reads it like a skeptical buyer
Checks scope, promises, and terms the way an experienced buyer would, not the way the proposal wants to be read.
Turns vague into specific
Flags language that sounds confident but promises nothing measurable, like "significant growth" or "best-in-class."
Catches the fine print that bites later
Surfaces contract-risk terms - auto-renewal, exit clauses, ownership - before they're locked in.
Checks the reporting plan exists
Flags it when there's no defined way to know whether the work actually worked.
One question per gap
Every flag comes with a specific question to bring back to the vendor before signing.
Never guesses at "normal"
States plainly when no verifiable industry-standard price or scope exists, instead of inventing one.
Best Used For
- Before signing a new agency or vendor proposal, when the pitch sounds great but the specifics feel thin
- Reviewing a statement of work for what's actually promised versus implied
- Making sure a reporting or measurement plan is actually in the contract, not assumed
- Catching an auto-renewal or ownership clause before it becomes a problem later
How It Works
A vendor proposal is written to be signed, not interrogated - confident language, a clean price, a compelling narrative. What's often missing only becomes obvious after the ink is dry: deliverables vague enough to argue about later, no real plan for measuring results, or contract terms that make it expensive to leave.
This skill reads a proposal already in hand the way a skeptical buyer would. It checks whether the deliverables are specific enough to hold the vendor to, whether the promises are backed by anything measurable, whether a reporting plan actually exists, whether the price maps clearly to the scope, and whether the contract carries real risk - auto-renewal, a short exit window, or unclear ownership of the work.
You walk away with a plain-language read of what's clear, what's vague, and what's worth flagging - with one specific question attached to each gap, ready to bring back to the table before anything gets signed.
Get This Skill
Run this command in your terminal, or paste it into Claude—or your favorite AI assistant—and ask it to install the skill for you.
Want Marketing Proposal Reviewer Custom-Built for Your Team?
Marketri can adapt this skill to your brand, data, and workflows — or build a new one from scratch.
Common questions
No - describe the proposal in your own words or paste the text, and the skill runs the checks for you.
It checks whether the price maps clearly to what's actually being delivered - it won't compare the number to an industry benchmark, since no verifiable one exists.
This is built to review one proposal in depth. Comparing multiple options side by side is a separate tool.
No - it flags what's clear, vague, or risky, and gives you questions to ask. The decision to sign stays yours.
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