Marketing Jargon Decoder
Translates agency and marketing jargon, acronyms, and buzzwords into plain English - what the term actually means, with no judgment on whether it's used well or backed by evidence.
Get This Skill
Run this command in your terminal, or paste it into Claude—or your favorite AI assistant—and ask it to install the skill for you.
What This Skill Does
Ends the silent nod
Defines exactly what an unfamiliar term or acronym means, so you're never faking understanding in a meeting again.
Tells terms from claims
Separates a definable word from a claim dressed up as jargon, so you know when a phrase is worth challenging instead of just decoding.
Never fakes a definition
Says plainly when a term is non-standard or agency-specific instead of guessing at a plausible-sounding meaning.
Builds vocabulary that sticks
Leaves you with a plain-English definition you can reuse the next time the same term comes up.
Best Used For
- Reading a report or deck full of terms nobody ever explained
- Prepping for a meeting where the agency uses language you don't want to ask about live
- Building comfort with marketing vocabulary without becoming a marketer
- Sorting out whether an unfamiliar phrase is a real term or a claim in disguise
How It Works
Marketing and agency conversations run on a vocabulary business owners are expected to already know - "full-funnel," "programmatic," "always-on" - terms used confidently and explained rarely. Looking them up rarely helps either, since most definitions are written by and for marketers, not for the person trying to follow along.
This skill takes the specific term, acronym, or phrase you name and translates it into plain, business-relevant English - what it actually means, nothing more. It sorts out along the way whether what you're looking at is really a definable term, a specific measurable metric, or a claim dressed up as jargon - so you're never handed a neutral-sounding definition for something that was actually asserting a result.
You walk away with a plain-English answer you can reuse - never a judgment on whether the term is being used accurately, and never a guess dressed up as a confident definition.
Get This Skill
Run this command in your terminal, or paste it into Claude—or your favorite AI assistant—and ask it to install the skill for you.
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Common questions
No - it defines what the term means. Judging whether it's being used accurately or backed by evidence is a separate task.
It'll say so directly rather than guessing at a plausible-sounding expansion - and ask for more context instead.
Those are claims, not terms - this skill can explain what the phrase typically asserts, but testing whether it's actually earned is a job for Marketing BS Detector.
No - those have numbers attached and get a fuller treatment, including whether they're the right thing to watch, in Marketing Metrics Translator.
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