Marketing Investment Triage
Ranks two or more competing marketing investments you're weighing - by urgency, risk, evidence, and strategic fit - so you know what actually deserves funding first.
Get This Skill
Run this command in your terminal, or paste it into Claude—or your favorite AI assistant—and ask it to install the skill for you.
What This Skill Does
Ranks candidates on more than one axis
Rates urgency, risk, evidence strength, and strategic fit separately, instead of collapsing everything into a single gut call.
Separates real evidence from a confident pitch
Only counts a pilot result, a direct customer request, or a comparable case as evidence - not enthusiasm.
Fits the ranking to your actual priorities
Weighs strategic relevance against what you say matters most right now, not a generic checklist.
Names near-ties honestly
Says so when two candidates are genuinely close instead of manufacturing a false-precision winner.
Ranks, never funds
Delivers the comparison; the funding call stays yours.
Best Used For
- Deciding what to fund first when several marketing ideas are competing for the same budget
- Building a prioritized shortlist before a planning or budget cycle
- Cutting through whichever idea was pitched most recently or most confidently
- Getting a structured second opinion before locking in this year's priorities
How It Works
When a business can't fund every marketing idea on the table at once, the one that actually gets money is often just whichever was proposed most recently or pitched with the most confidence - not necessarily the one that matters most right now.
This skill takes two or more competing candidates you're actually weighing and rates each one on four dimensions: how time-sensitive the underlying need is, what's at stake if it fails, how much real evidence backs the claim it'll work, and how well it fits your stated current priorities. It ranks the field, names any genuine near-ties, and states plainly what each rating pattern implies.
You walk away with a structured comparison grounded in your own facts and priorities - never a fabricated success rate, and never a recommendation telling you which one to fund. That call stays yours.
Get This Skill
Run this command in your terminal, or paste it into Claude—or your favorite AI assistant—and ask it to install the skill for you.
Want Marketing Investment Triage Custom-Built for Your Team?
Marketri can adapt this skill to your brand, data, and workflows — or build a new one from scratch.
Common questions
No - this needs at least two competing candidates to rank against each other. For one idea with a cost and expected return, use Business Case Challenger instead.
No - it ranks each candidate's profile across four dimensions and states what that implies. Deciding which one gets the budget is yours to make.
That's fine - any dimension without enough information gets marked accordingly rather than guessed at, so you know exactly where the gaps are.
No - Vendor Comparison Framework compares who to hire for one need. This ranks different investment ideas competing for the same budget.
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