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DOWNLOAD THE CASE STUDY

Marketri Supports a SaaS Provider’s Path to Growth

When you’re selling an innovative SaaS solution with a long sales cycle in a competitive market against bigger competitors like Salesforce, you can’t just build brand awareness and hope the orders rush in. That was the reality for Epoch Solutions Group, which provides a map-centric technology platform that transforms how utilities manage their field workforce.

After meeting with Marketri, he knew he’d found the right partner to support the company’s path to aggressive growth.


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Leveraging the Fractional Model to Drive Leads and Engagement

The Marketri-led marketing program is doing exactly what it was designed to do: Drive ideal buyers to engage and consider Epoch as their field workforce management solution provider.

Even in a market with a limited number of targets, the program achieved these outstanding results in 2022:

  • Drove nearly 1,400 leads at a cost/lead well below the target
  • Generated 100+ Marketing Qualified Leads (MQLs), a healthy number for this niche business, at a cost of less than $300/MQL
  • Dramatically increased email click-through rates, from <1% to 11%
  • Increased unique visitors to their website by more than 70%

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Marketri
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