logo.webp

CONTACT

,

The CEO’s Guide to Modern Marketing

When you choose to embark on a strategic marketing effort, it’s easy to become overwhelmed trying to select the appropriate pieces of the marketing puzzle that will drive growth for your business. At Marketri, it’s our job to know the ins and outs of effective marketing, including marketing methods, technology, measurement, strategic planning, and more.

If you find yourself wondering what to do first, how to pursue marketing at your business, and who can make it all happen, this is the guide for you!

In this guide, you’ll find:

  • An in-depth explanation of common approaches to marketing for B2B companies and learn when it’s useful to utilize each approach 
  • Insights on strategic marketing planning like what should be included, how a plan drives business, and where to start
  • Types of marketing plans that best suit your business and the type of offering you are promoting
  • An introduction to marketing technologies and the importance of your website, responsive design, marketing automation, email marketing tools, social media, SEO, and project management tools
  • An instructional guide to choosing the right marketing talent for your business covering in-house, outsourced, and hybrid models
  • How to use data and marketing analytics to define what you want to accomplish and measure the results of your efforts
  • Steps on how to get started building a successful marketing program

The five pillars of marketing covered in this guide can accelerate your growth. Get started with the CEO’s Guide to Modern Marketing.

Download the Guide to Modern Marketing

Recommended Resources

case study preview on tablet

Financial Services Case Study

Learn how Marketri helped a young financial services firm exceed their marketing ROI by 260% and develop a strategic, multi-channel marketing program designed to drive quality leads and nurture them through the revenue funnel.

Read More
The Guide to Strategic B2B Marketing

B2B Strategic Marketing Guide

Learn more about how we can help you on the journey to profit-center marketing. Our guide explores common options for companies that want to make the most of their marketing spend.

Read More
CEO's guide to modern marketing

CEO’S Guide to Modern Marketing

You’ve decided you’re ready to drive your business’s growth by embarking on a strategic marketing effort. But getting started can feel overwhelming. How do we decide what to do? What marketing approaches are best for our business? Who can make this all happen? How will we measure results?

Read More

Put our expertise to work for you

Subscribe to Our Newsletter