With Marketri as your partner, your marketing function is structured
strategically, armed with expert talent and the latest technologies.
Your marketing plan will be designed in sync with your growth goals,
guiding you seamlessly towards future success.
Marketri has the experience and know-how to take you through the three
most important steps of successful strategic marketing.
We conduct thorough discovery, then develop a custom strategy and a comprehensive plan that combines modern marketing approaches, the right enabling technologies, and insightful staffing recommendations. By leveraging your strengths, we ensure you capitalize on your opportunities to drive more growth.
Marketri, a unique boutique consulting firm, excels in elevating underperforming marketing functions to world-class standards. Our core focus is on empowering marketing transformation clients with the right strategy, people, technologies, and best practices, driving competitive advantage and fostering success.
Effective marketing starts with positioning that defines the value you can deliver and how it sets you apart from competitors, and messaging that makes your value clear and compelling to your ideal buyers. Our B2B marketing experts are adept at developing both.
Marketri’s experienced consultants use proprietary, proven methods and assessments to ensure our strategy and plan hit the mark and drive the results you expect. Examples could include:
Management
Interviews
We typically combine leadership team interviews with an electronic survey to assess how your organization views the marketing function.
Marketing Team
Assessment
We interview your marketing team members and use industry-standard tools to assess their skillsets, readiness, and cultural fit.
Marketing
Function Audit
We leverage our extensive B2B experience to assess your marketing infrastructure, brand, website, and other foundational elements.
Sales Team
Interviews
Since sales and marketing must work hand-in-hand to succeed, we talk with your sales team to understand their go-to-market strategies and approaches.
Customer
Interviews
Through dialogues with key customers, we glean insights on their challenges, pain points, and perceptions of your company.
Budget
Assessment
We evaluate how you’re allocating your marketing spend and advise you on how to better align it with your goals and objectives.
Competitive
Landscape Review
We examine your key competitors’ marketing and messaging, so we can recommend the best approach to help you stand out from the crowd.
Strategic SWOT
Analysis
We evaluate your strengths, weaknesses, opportunities, and threats and use those insights to shape your marketing strategy.
Marketri’s deep bench of B2B experts includes Fractional CMOs and marketing strategists with the
experience, know-how, and passion to drive high-impact marketing programs.
Deb Andrews
Debra Andrews is the President and Founder of Marketri, a strategic marketing consulting firm that specializes in serving middle market, growth-oriented B2B companies. With 25 years of marketing experience and an MBA in Marketing from the University of Maryland, Debra is a seasoned professional with a focus on B2B marketing for Professional Services firms.
Jen Marino
With 20+ years of extensive brand marketing experience across several Fortune 100 companies, Jennifer Marino has been delivering strategic marketing and customer experience solutions as a Chief Marketing and Growth Officer across various industries, including financial services, SaaS, technology, biotech, medical and diagnostics, and professional services. She earned her B.S. in Marketing from Providence College and her MBA from the University of North Carolina, Chapel Hill.
Trisha Gallagher
Trisha Gallagher is a marketing strategist and mentor with 15 years of experience in planning and executing successful marketing programs. Having held various roles in marketing both in-house and agency-side, Trisha brings a unique perspective to her role as Vice President of Marketing at Marketri. In addition to her dedication to her clients, Trisha is passionate about mentoring young marketers and helping them achieve their goals.
Partner with a strategic marketing powerhouse with over two decades
of experience helping B2B companies achieve their business goals. We
offer more than just strategies; we provide an intelligent approach to
marketing, driven to fuel growth and make a real, quantifiable impact
on your business. We blend the best of talent and technology to
create a world-class marketing function within your organization,
ensuring ensuring you stay ahead in the ever-evolving marketplace.
Your journey towards transformational marketing success
begins with Marketri.
The journey begins here.
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We are thrilled with the work that Marketri has done, and more importantly, the leads they have generated. From revamping our social strategies to building our website to producing media opportunities and brand videos, we’ve seen measurable results all around. We’re impressed with the team’s expertise, and we’ve really enjoyed working with them as well.
Gary Hutchinson
President, Modality Solutions
It’s been a seamless integration, where we feel like the Marketri team is another department in our organization, and it’s not at all like a vendor-customer relationship. We’re working toward a common goal, side by side.
James Street
CEO, Epoch Solutions Group
Marketri set the foundation for a sold marketing strategy and helped us implement useful marketing tech platforms. The team had effective communication through stand-up meetings that helped with goal alignment. Moreover, they were resourceful, adaptable, and integrated well with our team, while driving results.
Suzi Sosa
CEO & Founder, Verb Inc.
Marketri has become our trusted source for market research and outreach recommendations that are helping us accomplish our marketing goals,” says Holly Johnson, chief of staff. “We have better brand awareness, a stronger online presence, and the infrastructure to do proactive marketing, and we’re building a stronger pipeline.
Holly Johnson
Chief of Staff, Chesapeake Corporate Advisors
B.F. Saul Insurance has worked with Deb Andrews, Katie Bergmann and the Marketri team for the last few years. Their expertise ranges from website/SEO, branding, ad campaigns, and events. I would highly recommend them – smart team with amazing ideas, proactive advice centered around the ROI, great listening skills, accountable, and a willingness to think outside of the box. Consummate professionals.
Jason Jones
President, B.F. Saul Insurance
Scrubbed has worked with Deb Andrews, Trisha Gallagher, and the rest of the Marketri team for the past 3 years now. It won’t take much to research and compare what our brand looked like before Marketri, and how it looks like now. Spoiler Alert – a huge difference in look and feel. Marketri witnessed Scrubbed’s growth these past few years and it has been a fantastic experience working with them. I strongly recommend talking to Deb Andrews about your growth needs.
Vince De Leon
Chief Technologist, Scrubbed
We’ve worked closely with the CEO, Deb Andrews, as well as a member of her very knowledgeable team. The company I previously worked for hired on Marketri as a fractional CMO to design and implement an effective marketing program to boost brand awareness and bring in new clients. Not only that, they acted as mentors to me (Marketing Coordinator at the time) and it was the best experience for my professional career. I would recommend them for any company open to starting or transforming their marketing program!
Dejah Knox
Marketing Manager, B.F. Saul Insurance
Marketri’s due diligence, insight, and strategies have been a beacon for us to showcase our services. Their redesign of our website and modifications to our CRM were handled with tenacity and a forward-thinking structure—both are great examples of their commitment to clients and strategies that bolster the client’s goals. All of this has made them a valued extension of UC Alternative.
UC Alternative