Senior marketing leadership, sized to what your business actually needs. Your fractional CMO builds the growth plan, leads its execution, and is accountable for the pipeline it creates.
A fractional CMO is the leadership slice of our fractional marketing services: an experienced senior marketer embedded in your business, setting direction, and accountable for results.
Where a fractional marketing team gives you specialist hands, your fractional CMO provides the strategy and judgment that decide what those hands work on and why. The model is embedded, not adjacent.
Your fractional CMO works inside your leadership rhythm, sits in your planning meetings, and carries your goals as their own. What changes is not who does your marketing, but who leads it.
| The Fixed-Day Model | How We Work |
|---|---|
| Tuesdays and Thursdays, invoiced monthly. Clear, and it works well for defined project work. Anything that surfaces on a Wednesday waits until Thursday. | Your email domain. Your chat channels. Your Level 10s, all-hands, quarterly retreats and board meetings. Reachable the way any leader is reachable. |
Fractional engagements are often structured around fixed days. It is a clear way to structure an arrangement and it works well for defined project work. It works less well for leadership, because the decisions that need a marketing leader do not arrive on schedule.
Your fractional CMO is in the rooms where marketing decisions get made, or quietly unmade, and a leader who is not in them is managing the consequences a week late.
The scope of the role is agreed before we start and reviewed every quarter. The calendar is not. What you are buying is a level of involvement rather than a block of time, and where it shows up is in how quickly your team stops routing around marketing.
The spread in what a fractional CMO costs is not a negotiating range. It reflects how much of the role you are asking one person to hold.
| What You Already Have | What The Role Covers | Where The Fee Sits |
|---|---|---|
| Positioning settled, a plan written, a team in place | Leadership of the function: managing the team, prioritizing programs, data-driven decision making, accountability for pipeline | $7,500 / mo — Lower end |
| Some foundations settled, gaps in others | Leadership, plus rebuilding whichever one or two foundations are missing | $10,000–$15,000 / mo — Middle, where most clients sit |
| Little settled, or a business model that has changed underneath the old positioning | Brand, positioning and messaging, the go-to-market plan, P&L responsibility, executive and board representation | $20,000 / mo — Upper end |
Most engagements start between the two and move. Scope is reset at each quarterly planning session, and the fee moves with it in both directions.
Most Marketri fractional CMO engagements run $7,500 to $20,000 per month. Where you land is set by the scope described above, not by how hard you negotiate.
Every engagement is priced from a senior leadership rate of $350 an hour, applied to the level of involvement the role requires. We publish that because the alternative is asking you to accept a number with nothing behind it. The rate is how an engagement is scoped, not how it is tracked. You will not be asked to approve a timesheet, and nobody stops working at the end of an allotment.
$7,500–$20,000
per monthBoth fractional figures include a specialist team behind the leader rather than one person and one person's depth. Source: Glassdoor, chief marketing officer base salary, 25th–75th percentile, 2,209 reported salaries, retrieved July 2026.
Engagements run on a six-month minimum, with 30 to 60 days written notice depending on size. The minimum is not a lock-in device. It is how long a marketing function takes to produce pipeline you can read, and quoting anything shorter would be selling you a result nobody can deliver.
What the data says, what keeps going wrong, and how to design the next engagement to succeed.
Every Marketri fractional CMO is a senior operator who has run marketing functions, not a consultant who has advised them. You meet the person who would hold the role during the sales process, and that is the person who shows up on the first day. We do not sell with a senior name and staff with a junior one.
Founder & President
Fractional CMO
Senior Vice President of Marketing
Nothing new gets added to anyone's calendar. Your CMO joins the meetings you already hold, and the scope — and the fee — are reset every quarter, in both directions.
Your CMO runs the marketing team meeting and joins the leadership meeting you already hold. Nothing new gets added to anyone's calendar.
A reporting session that ends in decisions rather than slides: what to fund, what to fix, what to stop. Pipeline contribution, not activity.
Planning. Scope, team composition and priorities are reset against what the next ninety days require, and the fee is reset with them.
The growth plan, built with your leadership team and written to be carried into the board conversation rather than translated for it.
Fractional engagements end one of two ways. Either the company decides it never needed the role, which means we did not do our job, or the function outgrows a fractional leader and it is time to hire full time, which means we did.
When it is the second one, we help you hire. We write the role against the function we actually built rather than against a template, sit in on interviews, and give you a candid read on candidates. We have no placement fee riding on the decision, so our only interest is that you hire the right person. Once the hire is made we stay through the transition, until the new leader can run the function without us. Then we step back to whatever support you still want, or to nothing at all.
We would rather tell you how this ends than let you wonder. It seems the fair way to ask you to begin.
A fractional CMO leads the marketing function. These are the other two ways to buy it.
We are thrilled with the work that Marketri has done, and more importantly, the leads they have generated. From revamping our social strategies to building our website to producing media opportunities and brand videos, we’ve seen measurable results all around. We’re impressed with the team’s expertise, and we’ve really enjoyed working with them as well.
Gary Hutchinson
President, Modality
Scrubbed has worked with Deb Andrews, Trisha Gallagher, and the rest of the Marketri team for the past 3 years now. It won’t take much to research and compare what our brand looked like before Marketri, and how it looks like now. Spoiler Alert – a huge difference in look and feel. Marketri witnessed Scrubbed’s growth these past few years and it has been a fantastic experience working with them. I strongly recommend talking to Deb Andrews about your growth needs.
Vince De Leon
CEO, Scrubbed
Marketri has been an invaluable partner for our business, providing exceptional fractional CMO services that have truly elevated our marketing efforts. From strategy development to execution and deep insights based on data, their expertise has helped us move the needle in a positive direction, significantly increasing our company's visibility. Their team is incredibly knowledgeable and insightful, and what sets them apart is how deeply they care about our success as though they are part of our own team. They are true marketing team extenders, seamlessly integrating into our operations and ensuring we have a clear, actionable plan in place. Plus, they are really nice people who are a joy to work with. Every interaction is pleasant and productive, making the collaboration not only successful but also enjoyable. We couldn't be more appreciative of their hard work, dedication, and results-driven approach. Highly recommend!
Lauren Page
Chief of Staff & Strategic Business Partner, Cardiovascular Logistics
$5–10M
in new revenue annually, attributed directly to marketing, achieved entirely through organic traffic with zero paid advertising.
A national engineering firm needed strategic marketing leadership, not just a marketer. As Fractional CMO from 2013–2018, Marketri built a revenue-generating engine that drove $5–10M in new revenue annually — entirely through organic traffic, with zero paid advertising.
Read the Full StoryThat takes leadership before it takes budget. Let's talk about what a fractional CMO would change in your business.
A fractional CMO is an experienced senior marketing executive who leads your marketing strategy and execution on a part-time, ongoing basis. They set direction, build the growth plan, manage the people who execute it, and are accountable for the pipeline it creates. It is one of three fractional marketing services, alongside a fractional CGO and a fractional marketing team.
Most Marketri fractional CMO engagements run $7,500 to $20,000 per month at $350 per hour, set by the scope of the role. A full-time CMO typically costs $300,000 or more a year fully loaded, before recruiting fees. The fractional model delivers the same caliber of leadership at the fraction of that commitment your business actually needs, with scope agreed up front and reviewed quarterly.
Week to week, your fractional CMO runs the marketing function: setting priorities, leading your internal team and any fractional specialists, managing the budget, and reporting on pipeline. Quarterly, they reset the plan against what the next ninety days need. Annually, they own the marketing plan and budget that goes in front of your leadership team.
When you need senior marketing leadership but not forty hours a week of it. Most mid-market companies fit that description, because the work a CMO does concentrates in planning cycles and leadership rhythms rather than filling an executive calendar. A full-time hire makes sense when marketing complexity genuinely demands one; until then, the fractional model gives you the leadership without the overhead.
Larger competitors usually win on budget, not on strategy. A fractional CMO makes sure every dollar you spend is pointed at the buyers, channels, and messages with the highest return, and brings AI-enabled workflows that let a lean team produce at a pace larger departments struggle to match.
Senior B2B marketers who have spent decades building and leading marketing functions, including Marketri's founder Deb Andrews and senior strategists Amanda Zarle and Trisha Gallagher. Every engagement is led by a named strategist, and you meet the person who will lead yours before you sign.
Yes, and in most engagements that is the point. Your fractional CMO leads the team you already have, adds fractional specialists only where the plan calls for them, and builds the processes that make the whole function faster. Nobody is displaced; the team gets the leadership it has been missing.
The first weeks are discovery: stakeholder and customer interviews, competitive analysis, and a full audit of your current marketing. You have a strategic growth plan by roughly week six and programs running by week eight. The plan comes first, because execution without one is spend without direction.
A consulting engagement delivers the strategy and hands it to your team to run. A fractional CMO delivers the strategy and then stays to lead the execution, embedded in your business and accountable for the results. If you have the team to execute and need the plan, consulting is the right fit. If you need the leadership too, that is this page.
Leading indicators come quickly: a growth plan by week six, programs live by week eight, and cleaner reporting almost immediately. Pipeline impact in most mid-market B2B categories shows up in the second quarter, because the length of your sales cycle sets the pace and no marketing structure changes that.
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