Fast Company: The Modern CMO’s Mold Has Changed
The role of the CMO is no longer defined by brand stewardship alone. In this Fast Company piece, Debra Andrews, Founder and President of Marketri, is featured in a broader conversation about how marketing leadership is evolving. The article explores the shift from traditional, siloed roles toward a more integrated model where CMOs are expected to blend strategy, data, technology, and customer insight.
Rather than fitting into a single category, today’s marketing leaders are described as orchestrators who use technology to reduce operational friction and stay focused on what matters most: understanding customers and driving growth. The takeaway reflects a larger shift in how organizations think about marketing leadership. The old mold has not just changed, it has been broken, creating space for more adaptive, growth-focused
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