SmartBrief: When One Marketer Isn’t Enough: Rethinking the Solo Coordinator Model
By Deb Andrews
Originally Published April 2026
The “marketing department of one” may feel like a practical starting point, but as Debra Andrews, Founder of Marketri, explains in this SmartBrief article, it often creates more limitations than leverage. She outlines how the modern scope of B2B marketing, spanning strategy, execution, analytics, and AI oversight, has outgrown what a single role can realistically sustain. When too many responsibilities are compressed into one position, strategy gives way to reactive execution and long-term growth suffers.
Debra reframes marketing as a system rather than a task list, emphasizing that structure, not just talent, is what drives results. She offers practical guidance for leaders, including defining clear responsibilities, protecting strategic planning time, and introducing specialized or fractional support where needed. Her core message is that sustainable growth comes from intentionally designing a marketing function that aligns capability with expectations.
Read the full article here:
When One Marketer Isn’t Enough: Rethinking the Solo Coordinator Model
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