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A Roadmap to Your Marketing Budget
Marketing budgets are essential, but the planning process can seem daunting. Because of this, companies often fall into the bad habit of reusing an old budget. Unfortunately, the world of business isn’t static. It’s always evolving and changing. To get the most out of your marketing dollars, you need to budget strategically.
This roadmap (while not all encompassing) serves as a solid guide to get you started. We’ll take you through three key steps to help you create a marketing budget that’s not only feasible but also strategically sound.