Linda Sperling

Linda Sperling brings more than 15 years of marketing and communications experience to her role as Marketing Director at Marketri, with a career that spans global, publicly-traded Fortune 500 companies and small, founder-led businesses alike. She started out as a journalist before moving into corporate communications and marketing leadership, a background that shows up in her instinct for finding the story inside a strategy, and the discipline to get it delivered on deadline.

In her career, Linda has directed marketing communications for a global concierge services company operating in 19 countries, led corporate social responsibility programs for a Fortune 500 building-products distributor, and worked as an independent consultant supporting construction, retail, and professional services clients with hands-on digital marketing execution. What sets Linda apart is a rare pairing: she’s both a PMP-certified project manager and a career marketer, equally comfortable building the plan and telling the story that brings it to life.

Linda holds a Master of Arts in Public Communication from American University and a Bachelor of Arts in Speech Communication from George Mason University. She lives in Clifton, VA, where she serves as a den leader for her neighborhood’s Cub Scout pack, putting the same planning instincts she brings to client programs toward den meetings and badge requirements. In her free time, Linda enjoys practicing yoga, gardening and spending time exploring the greater Washington D.C. area with her two sons and their goldendoodle, Lucky.

Her advice to marketers earlier in their careers: “Learn to do both, build the plan and tell the story. The people who can only do one will always need someone else to finish the job.”