Tripling Qualified Pipeline in 90 Days
A B2B SaaS company struggled with high volume but low-quality leads. Marketri redesigned their demand generation strategy from the ground up.
The Challenge
The company had high inbound volume but low conversion rates. Marketing and sales were misaligned, and there was no clear ICP-driven strategy targeting the right accounts.
Our Approach
Marketri implemented an ABM-first strategy: defined the ICP, built a targeted account list, deployed intent monitoring, and restructured content to speak to the buyer's specific pain points. We aligned marketing and sales around shared pipeline metrics.
Results Achieved
3x
Pipeline increase in 90 days
62%
Improvement in lead quality score
28%
Reduction in cost per opportunity
4mo
Time to measurable results
Services We Used
Fractional CMO Services
Senior marketing leadership, exactly sized to what your business needs. Our Fractional CMOs build strategy-driven growth plans, lead their execution, and turn marketing into a revenue driver without the cost of a full-time hire.
AI Visibility
Your buyers are forming first opinions about your company inside AI tools, where you can't easily see, influence, or measure what's being said. The AI Visibility Engine makes sure the answers they get include you, and that they're built on the credibility you've earned.
Marketing Plan Development
A research-grounded go-to-market plan built around how your buyers actually decide. We combine experienced B2B strategy with AI-enabled analysis to forecast more accurately, adapt faster, and give your team a roadmap it can act on.
Ready to Accelerate Your Pipeline?
Let's build a demand generation engine that delivers qualified opportunities consistently.
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