From Zero Digital Presence to a Working Inbound Engine
A leading industrial manufacturer had relied on trade shows and direct sales for six decades. Marketri built their digital marketing foundation and turned it into a consistent source of qualified leads.
The Challenge
With no website worth speaking of, no CRM, no content, and no digital marketing muscle, the company was entirely dependent on a shrinking field sales team and expensive trade shows. Leadership knew they needed to modernize but didn't know where to start.
Our Approach
Marketri developed a phased digital transformation plan: new positioning and messaging, a rebuilt website optimized for search, a CRM implementation, a content strategy targeting engineering and procurement buyers, and a paid search program to generate immediate pipeline while organic search ramped up.
Measurable Impact
180+
Inbound leads in first 6 months
35%
Reduction in cost per lead vs. trade shows
2.4x
Increase in website traffic YoY
12mo
Time to self-sustaining inbound program
Services We Used
Marketing Transformation
Most mid-market marketing functions were built for a different era. We help you reset the strategy, structure, and technology so your marketing function can drive modern B2B growth.
Marketing Plan Development
A research-grounded go-to-market plan built around how your buyers actually decide. We combine experienced B2B strategy with AI-enabled analysis to forecast more accurately, adapt faster, and give your team a roadmap it can act on.
Fractional CMO Services
Senior marketing leadership, exactly sized to what your business needs. Our Fractional CMOs build strategy-driven growth plans, lead their execution, and turn marketing into a revenue driver without the cost of a full-time hire.
Ready to Modernize Your Marketing?
Marketri helps manufacturers build demand generation programs that work alongside their sales team.
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