# Marketri > Marketri is a B2B marketing consultancy that gives mid-market companies the strategic capability to compete and scale: fractional marketing leadership and teams, B2B marketing consulting, and AI consulting applied where it drives revenue. This file indexes the firm's core services, industry expertise, proof points, and recent thought leadership on fractional marketing, AI in marketing, and B2B growth strategy. - Audience: mid-market B2B leadership teams (CEOs, CMOs, marketing and growth leaders), typically in professional services, technology, SaaS, manufacturing, engineering, healthcare, life sciences, accounting, and investment banking. - Core offering: three connected service lines — Fractional Marketing (CMO/CGO leadership and full teams), B2B Marketing Consulting (strategy, branding, planning, transformation), and AI Consulting (workflow implementation and AI visibility/AIO). - Positioning: senior operators who take ownership of outcomes, not vendors who report activity. Founded 2010; headquartered in the Philadelphia region; led by founder/CEO Debra Andrews. - Primary conversion action across the site is "Book a Strategy Call." ## Fractional Marketing - [Fractional Marketing Services](https://marketri.com/services/fractional-marketing/): Complete outsourced marketing function led by senior strategists and staffed by specialists who own execution and outcomes. - [Fractional CMO Services](https://marketri.com/services/fractional-cmo/): Senior marketing leadership sized to your needs; builds strategy-driven growth plans and turns marketing into a revenue driver. - [Fractional Marketing Team](https://marketri.com/services/fractional-marketing-team/): CMO-level leadership plus specialist execution as an integrated team for mid-market B2B companies. - [Fractional CGO Services](https://marketri.com/services/fractional-cgo/): A single owner for revenue growth, aligning sales, marketing, and service around one coordinated growth strategy. ## B2B Marketing Consulting - [B2B Marketing Consulting](https://marketri.com/services/b2b-consulting/): Helps leadership teams decide where to grow, how to compete, and what to prioritize using due diligence plus operator experience. - [Branding and Messaging](https://marketri.com/services/branding-messaging/): Defines, refines, and activates B2B brand positioning that commands the right attention from the right buyers. - [Marketing Plan Development](https://marketri.com/services/marketing-plan-development/): Research-grounded, AI-enabled go-to-market plans built around how your buyers actually decide. - [Marketing Transformation](https://marketri.com/services/marketing-transformation/): Resets marketing strategy, structure, and technology so the function drives modern B2B growth. ## AI Consulting - [AI Consulting for Sales and Marketing](https://marketri.com/services/ai-consulting/): Helps mid-market B2B teams prioritize AI use cases, build working AI workflows, and activate solutions that drive measurable results. - [AI Visibility Engine](https://marketri.com/services/ai-visibility/): Ensures the answers buyers get from AI tools include your company and are built on the credibility you've earned (AIO/GEO). ## Industry Expertise - [Industries Overview](https://marketri.com/industries/): Specialized B2B marketing expertise across accounting, engineering, life sciences, SaaS, technology, and more. - [Accounting and CPA Firms](https://marketri.com/industries/accounting/): Fractional marketing that builds trust, proves expertise, and turns interest into warm, revenue-generating leads. - [Engineering Firms](https://marketri.com/industries/engineering/): Positioning and pipeline programs that help engineering firms stand out and build trust faster. - [Healthcare](https://marketri.com/industries/healthcare/): Research-backed messaging that builds credibility with clinicians, executives, and investors. - [Investment Banking](https://marketri.com/industries/investment-banking/): Positioning and visibility for middle-market and specialist banks across sellers, buyers, and referral sources. - [Life Sciences](https://marketri.com/industries/life-sciences/): Credibility with scientists, HCPs, and investors while proving marketing ROI. - [Manufacturing](https://marketri.com/industries/manufacturing/): Communicates capability and engages industrial buyers long before the RFP lands. - [Professional Services](https://marketri.com/industries/professional-services/): Builds trust, demonstrates expertise, and creates a predictable pipeline of warm leads that convert. - [SaaS](https://marketri.com/industries/saas/): Predictable pipeline and ARR growth tied to the metrics boards actually care about. - [Technology](https://marketri.com/industries/technology/): Sharpens positioning and turns complex sales cycles into predictable pipeline. ## Case Studies - [Case Studies Overview](https://marketri.com/case-studies/): How Marketri has helped B2B companies across industries build pipeline, drive growth, and scale marketing. - [Manufacturing: Digital Marketing Transformation](https://marketri.com/case-studies/manufacturing-digital-marketing-transformation/): A 60-year-old manufacturer with no digital presence gets a full inbound engine built from scratch. - [Professional Services: Brand Transformation](https://marketri.com/case-studies/professional-services-brand-transformation/): A referral-dependent advisory firm breaks its growth ceiling with a differentiated brand and digital presence. - [SaaS: Pipeline Acceleration](https://marketri.com/case-studies/saas-pipeline-acceleration/): Rebuilt demand generation triples qualified pipeline for a B2B SaaS company in 90 days. ## Insights: AI Consulting and AI in Marketing - [AI Strategy for Mid-Market B2B: The Framework That Actually Works](https://marketri.com/resources/ai-strategy-mid-market-b2b-framework/): A five-part framework for turning AI from tool-buying into real revenue results. - [The Tool-First Trap: A Diagnostic Guide for B2B Leaders](https://marketri.com/resources/the-tool-first-trap-a-diagnostic-guide-for-b2b-leaders/): Why AI implementation stalls in mid-market B2B, with a six-point diagnostic. - [95% of Generative AI Pilots Fail: How Mid-Market CEOs Win](https://marketri.com/resources/95-of-generative-ai-pilots-fail-heres-how-mid-market-ceos-win/): How to embed AI into workflows, avoid common pitfalls, and unlock measurable ROI. - [The AI Adoption Paradox: Why More Tools Mean Less Progress](https://marketri.com/resources/ai-adoption-strategy-paradox-of-choice/): Why adoption fails when organizations chase tools instead of fixing work processes. - [Why Your 2026 Marketing Budget Must Include AI Search Optimization](https://marketri.com/resources/why-your-marketing-budget-must-include-ai-search-optimization/): How AI search optimization protects pipeline as buyers shift to AI-powered search. - [The Best AI Marketing Decision Has Nothing to Do With AI (CMSWire)](https://marketri.com/resources/cmswire-the-best-ai-marketing-decision-you-can-make-has-nothing-to-do-with-ai/): Why clear positioning matters most when buyers research your category through AI. ## Insights: Fractional Marketing and B2B Leadership - [What Is Fractional Marketing?](https://marketri.com/resources/what-is-fractional-marketing/): A plain-language explanation of the fractional model and when it fits. - [Fractional CMO vs. Fractional Marketing Team](https://marketri.com/resources/fractional-cmo-vs-fractional-marketing-team/): Compares the two models on ROI and fit by growth stage, and when to blend them. - [In-House Marketing or a Fractional Team? 8 Considerations](https://marketri.com/resources/in-house-marketing-or-hire-a-fractional-team/): Eight factors that drive the build-versus-hire decision for mid-market companies. - [Fractional Marketing Team vs. Freelancers](https://marketri.com/resources/fractional-vs-freelancer-what-is-best/): How to choose between freelancers and an integrated fractional team. - [Why Mid-Sized Manufacturers Need a Fractional CMO](https://marketri.com/resources/why-mid-sized-manufacturers-need-a-fractional-cmo/): How fractional leadership aligns marketing with sales to restart stalled growth. - [The Hidden Cost of the Marketing Leadership Gap](https://marketri.com/resources/the-hidden-cost-of-the-marketing-leadership-gap/): Why active-but-ineffective marketing usually signals a leadership gap. - [CGO vs. CMO: Growth-Focused Leadership Roles Explained](https://marketri.com/resources/difference-between-cgo-and-cmo/): The difference between a Chief Growth Officer and a Chief Marketing Officer. ## Insights: B2B Marketing Strategy - [When CEOs Blame Marketing, They May Be Solving the Wrong Problem](https://marketri.com/resources/when-ceos-blame-marketing-they-may-be-solving-the-wrong-problem/): Why disconnected vendors and accumulated tactics stall growth, and a better operating model. - [The Strategy Tax: The Hidden Cost of Marketing Without a Plan](https://marketri.com/resources/the-strategy-tax-the-hidden-cost-of-marketing-without-a-plan/): A CFO-friendly look at the cost of marketing without a strategy in B2B. - [Own the Revenue, Rent the Authority: The Mid-Market CMO](https://marketri.com/resources/own-the-revenue-rent-the-authority-the-impossible-math-of-the-mid-market-cmo/): Org-design flaws behind CEO-CMO distrust, and five fixes that work. - [The Inversion Problem: Mid-Market Marketing Staffing](https://marketri.com/resources/b2b-marketing-staffing-mistakes-mid-market/): Why mid-market B2B staffing fails at the top and bottom, and how to fix it. - [The Five Questions Every CEO Asks About Marketing](https://marketri.com/resources/the-five-questions-every-ceo-asks-me-about-marketing/): Honest answers on fractional vs. hiring and proving marketing ROI. - [Looking to Drive More B2B Sales? Shift Your Messaging](https://marketri.com/resources/shift-your-messaging-drive-b2b-sales/): How messaging missteps quietly stall growth, and how to correct them. ## Company - [Services Overview](https://marketri.com/services/): Full menu of fractional marketing leadership, B2B consulting, and AI-powered growth services. - [About Marketri](https://marketri.com/about/): The firm's mission and approach to building the marketing capabilities mid-market B2B companies need to scale. - [Our Team](https://marketri.com/team/): The strategic B2B marketing experts and fractional leaders behind Marketri engagements. - [Contact](https://marketri.com/contact/): Start a strategic conversation to shape your approach and build momentum. ## Optional - [Resources Hub](https://marketri.com/resources/): Full archive of Marketri articles, guides, and thought leadership on B2B marketing, fractional leadership, and AI. - [Careers](https://marketri.com/careers/): Open roles and what it's like to work at Marketri. - [Privacy Policy](https://marketri.com/privacy-policy/): How Marketri collects, uses, and protects personal data. - [Terms of Use](https://marketri.com/terms-of-use/): Terms governing use of the Marketri website.