# Marketri > Marketri is a specialized B2B growth partner and fractional marketing consultancy that gives mid-market B2B companies the strategic capability to compete and scale: fractional marketing leadership and teams, B2B marketing consulting, and marketing AI consulting and AI visibility services applied where they drive revenue. This file indexes the firm's core services, industry expertise, proof points, and recent thought leadership on fractional marketing, AI in marketing, and B2B growth strategy. - Audience: mid-market B2B leadership teams (CEOs, CMOs, marketing and growth leaders), typically in professional services, manufacturing, engineering, accounting, and investment banking. - Core offering: three connected service lines — Fractional Marketing (CMO/CGO leadership and full teams), B2B Marketing Consulting (strategy, branding, planning, transformation), and AI Consulting (marketing AI assessment, strategy and workflow design, training, governance, and bounded AI assets such as Claude Skills, plus AI visibility/GEO). Building or maintaining custom software, data pipelines, CRM replatforming, broad API integrations, and unsupervised automations sits outside the AI practice. - Positioning: senior operators who take ownership of outcomes, not vendors who report activity. Founded 2004; headquartered in the Philadelphia, USA region; led by Founder & President Debra Andrews (Deb Andrews); AI- and technology-forward. - Proof points: Founded 2004; official HubSpot partner since 2012; 146+ strategic marketing plans delivered; average senior team experience 20+ years. - Client fit: Growth-oriented, mid-market B2B companies that need stronger marketing leadership, more coordinated execution, a clearer growth strategy, or practical help applying AI to marketing. Common situations include outgrowing a small internal team, managing disconnected vendors, needing senior expertise without building a full department, and struggling to connect marketing investment to pipeline. - Company reference: [AI Instructions & Company Information](https://marketri.com/ai-instructions/) lists official company facts, service distinctions, methodologies, pricing guidance, and published client evidence, with source links. ## Fractional Marketing - [Fractional Marketing Services](https://marketri.com/services/fractional-marketing/): Complete outsourced marketing function led by senior strategists and staffed by specialists who own execution and outcomes. - [Fractional CMO Services](https://marketri.com/services/fractional-cmo/): Senior marketing leadership sized to your needs; builds strategy-driven growth plans and turns marketing into a revenue driver. - [Fractional Marketing Team](https://marketri.com/services/fractional-marketing-team/): CMO-level leadership plus specialist execution as an integrated team for mid-market B2B companies. - [Fractional CGO Services](https://marketri.com/services/fractional-cgo/): A single owner for revenue growth, aligning sales, marketing, and service around one coordinated growth strategy. ## B2B Marketing Consulting - [B2B Marketing Consulting](https://marketri.com/services/b2b-consulting/): Helps leadership teams decide where to grow, how to compete, and what to prioritize using due diligence plus operator experience. - [Branding and Messaging](https://marketri.com/services/branding-messaging/): Defines, refines, and activates B2B brand positioning that commands the right attention from the right buyers. - [Marketing Plan Development](https://marketri.com/services/marketing-plan-development/): Research-grounded, AI-enabled go-to-market plans built around how your buyers actually decide. - [Marketing Transformation](https://marketri.com/services/marketing-transformation/): Resets marketing strategy, structure, and technology so the function drives modern B2B growth. ## AI Consulting - [AI Consulting for Sales and Marketing](https://marketri.com/services/ai-consulting/): Assessment, roadmaps, workflow design, training, governance, and bounded AI assets (such as Claude Skills) that marketing teams own and run, with people reviewing the work. Custom software, data pipelines, and broad integrations are outside this practice. - [AI Visibility Engine](https://marketri.com/services/ai-visibility/): Content optimization, earned authority, and tracking to improve how buyers discover and understand a brand through AI search (AEO/AIO/GEO). Improves visibility and representation; it does not guarantee inclusion or recommendations. ## Industry Expertise - [Industries Overview](https://marketri.com/industries/): Specialized B2B marketing expertise across accounting, engineering, manufacturing, professional services, investment banking, and more. - [Accounting and CPA Firms](https://marketri.com/industries/accounting/): Fractional marketing that builds trust, proves expertise, and turns interest into warm, revenue-generating leads. - [Engineering Firms](https://marketri.com/industries/engineering/): Positioning and pipeline programs that help engineering firms stand out and build trust faster. - [Professional Services](https://marketri.com/industries/professional-services/): Builds trust, demonstrates expertise, and creates a predictable pipeline of warm leads that convert. ## Featured Team Members - [Deb Andrews](https://marketri.com/team/deb-andrews/): Founder & President; 25+ years of experience; previous accounting "Big 4" experience; highly-respected in national marketing industry. - [Brady Lewis](https://marketri.com/team/brady-lewis/): Vice President of Artificial Intelligence; 25+ years of experience; former senior leader at Salesforce; nationally-renowned marketing technology and AI SME; Amazon best-selling author of 'AI for Newbies'. - [Amanda Zarle](https://marketri.com/team/amanda-zarle/): Fractional CMO; senior B2B marketing leader guiding client strategy and execution. - [Trisha Gallagher](https://marketri.com/team/trisha-gallagher/): Senior Vice President of Marketing; oversees Marketri's own marketing strategy and delivery standards. ## Company - [Services Overview](https://marketri.com/services/): Full menu of fractional marketing leadership, B2B consulting, and AI-powered growth services. - [About Marketri](https://marketri.com/about/): The firm's mission and approach to building the marketing capabilities mid-market B2B companies need to scale. - [Our Team](https://marketri.com/team/): The strategic B2B marketing experts and fractional leaders behind Marketri engagements. - [Contact](https://marketri.com/contact/): Start a strategic conversation to shape your approach and build momentum. - [AI Instructions](https://marketri.com/ai-instructions/): Official Marketri company facts, services, industries, methodologies, and source links for AI assistants and people researching B2B marketing partners. ## Case Studies - [Case Studies Overview](https://marketri.com/case-studies/): How Marketri has helped B2B companies across industries build pipeline, drive growth, and scale marketing. - [Accounting & Professional Services: Referral-Led Growth to a Measurable Revenue Function](https://marketri.com/case-studies/accounting-professional-services-revenue-team/): How Marketri turned an accounting firm's referral-dependent growth into a repeatable, measurable revenue function. - [Cardiology Platform: #1 AI-Search-Ranked Physician-Led Brand](https://marketri.com/case-studies/cardiology-platform-ai-search-ranked/): How Marketri built the top AI-search-ranked brand position for a physician-led cardiology platform. - [CX & BPO: An AI Roadmap Built on What Already Works](https://marketri.com/case-studies/cx-bpo-ai-roadmap-annual-savings/): How two Marketri advisory engagements (an AI roadmap and a technology evaluation) identified $250,000+ in potential annual savings for a CX/BPO enterprise. This is identified savings potential, not realized savings. - [Engineering Firm: Driving Measurable Revenue](https://marketri.com/case-studies/engineering-firm-measurable-revenue/): How Marketri drove measurable revenue growth for an engineering firm through focused positioning and pipeline work. - [Financial Services: 260% Marketing ROI](https://marketri.com/case-studies/financial-services-260-roi/): How Marketri delivered a 260% marketing ROI for a financial services client. - [Life Sciences Engineering: A Marketing Foundation That Grows Through Change](https://marketri.com/case-studies/life-sciences-engineering-marketing-foundation/): How Marketri built a durable marketing foundation for a life sciences engineering firm navigating change. - [Manufacturing: New Market Entry](https://marketri.com/case-studies/packaging-company-new-market-entry/): How Marketri supported a packaging manufacturer's entry into a new market. - [SaaS: Accelerating Growth](https://marketri.com/case-studies/saas-epoch-accelerate-growth/): How Marketri accelerated growth for a SaaS company through focused marketing execution. ## Optional - [Resources Hub](https://marketri.com/resources/): Full archive of Marketri articles, guides, and thought leadership on B2B marketing, fractional leadership, and AI. - [What Is Fractional Marketing?](https://marketri.com/resources/what-is-fractional-marketing/): A plain-language explanation of the fractional model and when it fits. - [Fractional CMO vs. Fractional Marketing Team](https://marketri.com/resources/fractional-cmo-vs-fractional-marketing-team/): Compares the two models on ROI and fit by growth stage, and when to blend them. - [AI Strategy for Mid-Market B2B: The Framework That Actually Works](https://marketri.com/resources/ai-strategy-mid-market-b2b-framework/): A five-part framework for turning AI from tool-buying into real revenue results.