marketri logo

, ,

[VIDEO] How a Fractional CMO Works: Expectations & Communication

Because fractional CMOs are an outsourced resource, a lot of clients wonder about how they’ll work with us. What should they expect in terms of communications, and how often will we talk?

Communication Process with a Fractional CMO

At Marketri, we communicate with clients regularly. We typically conduct weekly check-in calls to confirm alignment, make sure things are moving, and open the floor to challenges or questions—from either side of the engagement.  

On a monthly basis, we do a recap and a look forward. Did we accomplish what we needed to? What’s coming up over the next month?

On a quarterly basis, we look at analytics. Did we accomplish what we said we would over the last quarter? In the case of over- or under-performance, we’ll also revisit the strategic marketing plan. We might put more effort and spend against the high-performing items and pull back or adjust the lower-performing tactics. The quarterly meeting offers a venue to discuss the bigger adjustments that will help us stay on target for the longer-term goal.

The Importance of Proactive Communication with your Fractional CMO

We work remotely and are usually not on site much with our clients, who trust that we’re thoughtfully marching toward their goals. A big part of that trust is due to how proactive we are in communicating our work with them.

A client should never have to ask what the next step is—or if we’re on track.

That said, at Marketri, we’re flexible. Our presence really depends on the preferences of the client. Some clients prefer more onsite presence, so we visit them on a quarterly basis. Other clients are comfortable with the remote structure, so we only travel to their offices once a year.

Either way, we do meet proactively and virtually quite regularly—weekly, monthly, quarterly—to make sure that the marketing program is going according to strategic plan.

More on Outsourced Marketing

If you’re looking for more guidance on options for your marketing department or considering outsourced marketing, we’ve put together a helpful guide:

guide to structuring your marketing department

You can also subscribe to our profit center marketing blog here, to receive notifications when we post new content. Thanks for reading and/or watching!

Recommended Resources

case study preview on tablet

Financial Services Case Study

Download Financial Services Case Study Learn how Marketri helped a young financial services firm exceed their marketing ROI by 260% and develop a strategic, multi-channel

Read More
CEO's guide to modern marketing

CEO’S Guide to Modern Marketing

Download CEO’s Guide to Modern Marketing Understanding the key marketing pillars that drive your business’s growth. You’ve decided you’re ready to drive your business’s growth

Read More

Put our expertise to work for you

Subscribe to Our Newsletter