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Early-Stage CEOs: Read This Before Making Your First Marketing Hire

Most CEOs don’t ever think about marketing until their product, software, or service is approaching launch. At this point, the marketing needs are many—more than most executives know—including, positioning, strategy,...

April 14, 2021
Topics: Marketing Departments
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The Elements of Branding: Beyond the Logo

Think of a brand you’ve ranted and raved about to your friends. Chances are, there’s more than one thing you love about this company.  Take online glasses retailer Warby Parker....

April 7, 2021
Topics: Branding and Messaging
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4 Ways to Leverage Case Studies in Your B2B Marketing

B2B marketers face unique challenges when it comes to proving value. If you sell a service, which your buyers cannot see or touch, it’s tough to demonstrate how you will...

March 26, 2021
Topics: B2B Marketing Best Practices
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Another Tradeshow Season in Lockdown: What Can Your Company Do?

It’s been about a year since in-person tradeshows were first canceled. Many B2B organizations tried virtual tradeshows and conferences, hoping the temporary change would be just that…temporary. In the end,...

March 22, 2021
Topics: B2B Marketing Planning, Profit Center Marketing
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What Does a Fractional CMO Cost? A Question Often Asked (& It’s the Wrong One)

Six years ago (March 19, 2015), I wrote a blog post on a little-known marketing position called the fractional CMO. In communicating the value of this new breed of marketer,...

February 24, 2021
Topics: Fractional CMO
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B2B SaaS Marketing: 7 Ways to Stand Out in a Crowded Inbox

It probably won’t surprise you to hear that inboxes are overflowing across organizations. Within the past month alone, I’ve gotten dozens of sales pitches and marketing emails—from brands I’ve engaged...

February 18, 2021
Topics: Branding and Messaging
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Top 10 Critical Elements of B2B Marketing Plans

At Marketri, we are big believers in having a B2B marketing plan before tactical execution which could include: content, ads, emails, webinars, events, social posts, and more. Marketing without a...

February 18, 2021
Topics: B2B Marketing Planning, Marketing Plans & Strategy
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A Few Marketing Org Chart Considerations for New or Early-Stage Departments

Modern marketing holds the key to many companies’ growth kingdoms. CEOs are increasingly realizing its distinct and needed benefits, including scalability, intelligence, measurement capabilities, and a high return on investment....

February 10, 2021
Topics: Marketing Departments
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15 B2B Marketing Trends for 2021: Rebranding, Restructuring, Refocusing

In the past year, businesses have had to adapt to previously unimaginable circumstances. Your company might have made tremendous shifts just to stay afloat. For many companies, part of that...

January 25, 2021
Topics: B2B Marketers, B2B Marketing Best Practices
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4 Requirements for Building a Best-in-Class Marketing Function

As companies begin a high-growth period, many can achieve some success in acquiring new customers with one-to-one cold sales calls. But eventually, these efforts start to take up all of...

December 24, 2020
Topics: Marketing Departments
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