Hello! I learned of you through your guest blog “The essential guide to hiring a marketing specialist … when you’re not a marketing person!”. It was a great read.
Currently, I am working with a tech/engineering company that is in need of the “full-time, mid-level, tactical professional” you describe. We can handle that hire internally.
However, they also require the “experienced, strategic marketer” to build a better play book than they have now. Are you available for that kind of consulting currently? If so, let’s talk!
Chapter Three: Vibration Research Partners with Marketri!
Earlier this month, I spent two days in Michigan meeting the Vibration Research executive and sales teams to assess the company’s current situation and marketing needs. After recapping my observations, recommending next steps and a submitting a formal proposal, I received word last Friday that all systems are ‘a go’ for 2015!
The sales cycle took less than 30 days. Just to recap, during that short time, the following happened:
- A Google search was conducted and my content was found;
- The prospect located me easily on LinkedIn and reached out through the platform’s Inmail feature;
- A phone conversation was held;
- I was hired for a two day site visit prior to any face-to-face contact;
- Vibration Research signed a contract within a week after my trip to Michigan.
A recent survey revealed that 94% of B2B buyers conduct online research during their purchase cycles. My holiday tale certainly supports this statistic. Inbound Marketing works across all industries and yours is no exception. There’s no time like the New Year to set an intention, embrace change, and channel positive energy and actions towards driving results and achieving new heights.
Learn more about Inbound Marketing and incorporate this modern marketing approach into your 2015 marketing plan. Receiving presents in the form of new clients should not be reserved for the holiday season!
Thank you for a wonderful 2014! I’m grateful to all my readers of the UnMuted Marketer! Happy holidays everyone.
If you’re looking to get a proactive marketing plan together, download our guide to Strategic Marketing Plans.