4. Modern websites are all about lead generation.
Modern digital marketing consultants know how to make websites into lead generating machines. Many website vendors resell lead generation software platforms, which may or may not be the right fit for your company. A strategic marketing consultant can help your company to make an informed decision. We know of various technologies, such as marketing automation and CRM software, that can be integrated with a B2B company’s website to pull strangers into the sales pipeline, convert them into leads, and then nurture them into prospects.
5. You don’t want to buy “SEO” if you don’t know what you need.
SEO, otherwise known as “Search Engine Optimization,” is not a canned service. What one vendor calls SEO may be entirely different than another vendor. Unfortunately, many B2B companies get short-changed when it comes to ensuring their new website gets Google’s love. Marketri, and other strategic marketing firms, keep abreast of SEO best practices to bring clarity to this fast-moving and “vague” science.
Your website is your most important marketing asset, and it should reflect your dynamic brand. It should generate organic search traffic. It should generate leads for your business. If your B2B company isn’t experienced in website development and the relaunch process, don’t throw your money away. Consider hiring a marketing consultant to help you navigate the waters.
Interested in learning more?
Thanks for reading! If you want more information about how a B2B SEO agency approaches search engine optimization, then check out our free tip sheet. It offers a great summary of considerations for making your website Google-friendly.