Building Your Strategy Before Your First Marketing Hire When thinking about how to structure your marketing department, it’s important to create your strategy before making your first hire. In order...
In this B2B Marketing Q&A, Debra Andrews, President and Founder of Marketri, sits down to have a conversation with Director of Demand Generation at MediaPro and experienced marketing professional, Brian...
Motivational speakers often tell us to “Think Big.” The same mantra can be useful in successful marketing. You may be surprised, however, that this second blog on strategic marketing planning...
Your 2020 revenue projections are obsolete. Regardless of whether the business impacts of COVID-19 on the B2B sales profession are short-term or long-term, you need to work toward (virtually) aligning...
If someone told you they were building their home over a swamp or sinkhole, would you stop them? I hope so. It’s too shaky a foundation for long-term success. However,...
There’s a quote I like: “A goal without a plan is just a wish.” When it comes to marketing, you’ll need more than one plan to accomplish the goals of...
The response to COVID-19 has felt alien to a certain extent. Hospitals assembling tents. Walmart and CVS creating pop-up testing drive-throughs. Grocery stores scrambling to keep basic necessities on the...
The coronavirus is spreading daily, worldwide, and it’s scary. Few of us have experienced a global pandemic before — the last one was the Spanish Flu in 1918. Every day...
You can’t pick your family. And like reluctant siblings, sales and marketing aren’t always happy about having to share responsibility for driving revenue. Building a strong sales and marketing strategy...
A brilliant business plan does not a magnificent marketing plan make. Too often organizations leap from a solid idea of their product or service to doing marketing. This leads to...
