When thinking about structuring your marketing department, consider a marketing team operating model that gives you flexibility. There are three primary models to consider: all in-house, all-outsourced, and a hybrid...
In this B2B Marketing Q&A, Debra Andrews, President and Founder of Marketri, sits down to have a conversation with Director of Demand Generation at MediaPro and experienced marketing professional, Brian...
Motivational speakers often tell us to “Think Big.” The same mantra can be useful in successful marketing. You may be surprised, however, that this second blog on strategic marketing planning...
If someone told you they were building their home over a swamp or sinkhole, would you stop them? I hope so. It’s too shaky a foundation for long-term success. However,...
There’s a quote I like: “A goal without a plan is just a wish.” When it comes to marketing, you’ll need more than one plan to accomplish the goals of...
The response to COVID-19 has felt alien to a certain extent. Hospitals assembling tents. Walmart and CVS creating pop-up testing drive-throughs. Grocery stores scrambling to keep basic necessities on the...
The coronavirus is spreading daily, worldwide, and it’s scary. Few of us have experienced a global pandemic before — the last one was the Spanish Flu in 1918. Every day...
A brilliant business plan does not a magnificent marketing plan make. Too often organizations leap from a solid idea of their product or service to doing marketing. This leads to...
Consider these results: a five-fold revenue increase over three years, a 60% increase in ROI for TV advertising investment, saving 15% on marketing while increasing revenue by 1%. Sounds promising...
Punxsutawney Phil popped up this week and didn’t see his shadow. That’s supposed to mean an early spring. Your company may wish for the same. No matter what you do,...
