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B2B Marketers

diving into marketing

15 B2B Marketing Trends for 2021: Rebranding, Restructuring, Refocusing

In the past year, businesses have had to adapt to previously unimaginable circumstances. Your company might have made tremendous shifts just to stay afloat. For many companies, part of that...

January 25, 2021
Topics: B2B Marketers, B2B Marketing Best Practices
pandemic marketing lessons for a covid free world

Three Pandemic Marketing Lessons to Take into a COVID-Free World

There’s always something good that comes out of bad situations, right? In March, I shook my finger and said, “Not this time.”  In June, I gave an empty stare and...

December 17, 2020
Topics: B2B Marketers, Strategic Marketing Consulting
50 Tips for B2B Marketing

50 Tips for B2B Marketing Success

If our extensive experience with B2B marketing tells us anything, it’s that there’s really no shortcut to marketing success. However, that doesn’t mean there aren’t small steps you can take...

November 23, 2020
Topics: B2B Marketers, B2B Marketing Best Practices, B2B Strategy
man utilizing ipad

Prepare your website for 2021

The ultimate clean up checklist for starting the new year on the right foot  When you first launch your site it’s typically lightweight. There aren’t too many images, pages, plugins,...

November 5, 2020
Topics: B2B Marketers, Digital Marketing & Analytics

How to Run Your In-house Marketing Like an Efficient, Profitable Agency

When it comes to staffing the marketing function, there are typically three options: handle it in-house, outsource it, or use a hybrid approach. For B2B companies that hire internal staff,...

September 9, 2020
Topics: B2B Marketers, Marketing Departments
economic recovery

Which Letter Will the Economic Recovery Resemble, and How Does That Impact Marketing?

V, U, W, or L? Sadly, Vanna won’t be revealing one of these four letters, which represent how the U.S. economy will rebound from COVID-19 and have significantly different consequences....

May 1, 2020
Topics: B2B Marketers, B2B Strategy, Fractional CMO, Marketing Plans & Strategy, Strategic Marketing Consulting

[VIDEO] B2B Marketing Q&A with Brian Hansford

In this B2B Marketing Q&A, Debra Andrews, President and Founder of Marketri, sits down to have a conversation with Director of Demand Generation at MediaPro and experienced marketing professional, Brian...

April 22, 2020
Topics: B2B Marketers, B2B Strategy, Marketing Departments, Marketing Plans & Strategy, Strategic Marketing Consulting

Fixing the Top Challenge in Professional Services Marketing

The experts providing professional services invest years in learning their subject areas. They take mandatory training and exams to gain expertise and test their knowledge. Clients benefit from all that...

March 25, 2020
Topics: B2B Marketers, B2B Marketing Best Practices, Fractional CMO, Marketing Departments

So, You Want to Turn Marketing into a Profit Center?

Most businesses have marketing designing brochures, writing blogs, and posting on social — getting the brand “out there.” But where, exactly, is out there? Why is one marketing approach better...

January 27, 2020
Topics: B2B Marketers, B2B Marketing Planning, B2B Strategy, Featured, Fractional CMO, Marketing Plans & Strategy, Profit Center Marketing, Strategic Marketing Consulting, Strategic Marketing Plans
Starting point for Outsourced marketing blog image

3 Key Indicators That It’s Time to Outsource Marketing

There are plenty of resources out there explaining the benefits of and reasons to outsource marketing but how do you when to outsource marketing? With the speed of today’s digital...

November 19, 2019
Topics: B2B Marketers, B2B Marketing Best Practices, B2B Marketing Planning, Fractional CMO, Marketing Departments, Marketing Plans & Strategy
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Marketri
Strategic Marketing Consulting
  • Marketing Plans
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  • Outsourced Marketing
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Approach
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  • Fractional Chief Marketing Officers
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