Debbie Andrews is an experienced growth marketing leader, strategist, and presenter. She is the founder and CEO of Marketri.
Every day, the best B2B marketing consulting firms challenge themselves to do great work because they care about getting clients the results they deserve. At the same time, many consultants...
You could use some help in the marketing department. That much you’ve figured out. But now, you’re looking at all the options available, and it’s a bit much. When it...
I have been a strategic marketing consultant and Fractional CMO for 17 years and seen a lot of pain. It’s not the kind of ailment that completely cripples a B2B...
Most CEOs don’t ever think about marketing until their product, software, or service is approaching launch. At this point, the marketing needs are many—more than most executives know—including, positioning, strategy,...
It’s been about a year since in-person tradeshows were first canceled. Many B2B organizations tried virtual tradeshows and conferences, hoping the temporary change would be just that…temporary. In the end,...
Six years ago (March 19, 2015), I wrote a blog post on a little-known marketing position called the fractional CMO. In communicating the value of this new breed of marketer,...
At Marketri, we are big believers in having a B2B marketing plan before tactical execution which could include: content, ads, emails, webinars, events, social posts, and more. Marketing without a...
Modern marketing holds the key to many companies’ growth kingdoms. CEOs are increasingly realizing its distinct and needed benefits, including scalability, intelligence, measurement capabilities, and a high return on investment....
As companies begin a high-growth period, many can achieve some success in acquiring new customers with one-to-one cold sales calls. But eventually, these efforts start to take up all of...
There’s always something good that comes out of bad situations, right? In March, I shook my finger and said, “Not this time.” In June, I gave an empty stare and...
