50 Tips for B2B Marketing Success
If our extensive experience with B2B marketing tells us anything, it’s that there’s really no shortcut to marketing success. However, that doesn’t mean there aren’t small steps you can take...
Debbie Andrews is an experienced growth marketing leader, strategist, and presenter. She is the founder and CEO of Marketri.
When CEOs and CMOs Align, Marketing Becomes a Revenue-Generating Engine
Christine Nurnberger is CMO of Bottomline Technologies, a company that makes complex business payments simple, smart, and secure. She credits a strong relationship with her CEO as one of the keys...
It’s Time for Investment Banking Marketing to Step Up its Game
In the professional services world, lots of industries have adopted modern marketing principles—and they’re achieving measurable, predictable results, including increased revenue. It started with CPA firms in the late 1990s...
Marketing for Private Equity Firms in Low-Tech Industries: What’s the Draw?
When you think of private equity firms, what kind of companies do you envision in their portfolios? Most people picture the high-tech companies of Silicon Valley, SaaS startups, and life...
Topics: Featured, Private Equity Marketing
Demystifying the Marketing Budget Decision
In many B2B companies, the marketing budgeting process goes something like this: Around September or October, the head of marketing (and every other department head) receives a copy of the...
The CEO’s Guide to Modern Marketing
When you choose to embark on a strategic marketing effort, it’s easy to become overwhelmed trying to select the appropriate pieces of the marketing puzzle that will drive growth for...
Topics: B2B Strategy, Marketing Plans & Strategy
How to Set Up Tracking for Optimal Campaign Performance Reporting
Unfortunately, a common reality is that many marketing departments do not have a clear understanding of the performance of all their various marketing campaigns. In fact, according to ITSMA, 74%...
Topics: Digital Marketing & Analytics
A CEO’s Guide to Marketing Terminology
With the end goal of driving business growth, turning your marketing department into a profit center might mean engaging with key players, strategists, and marketing consultants. As a business leader,...
How to Run Your In-house Marketing Like an Efficient, Profitable Agency
When it comes to staffing the marketing function, there are typically three options: handle it in-house, outsource it, or use a hybrid approach. For B2B companies that hire internal staff,...
Topics: B2B Marketers, Marketing Departments
Are Person-to-Person Brands the Most Important? I Say “Yes” Thanks to My Dad.
As a strategic marketer, I mostly write about B2B brands. In one of my last posts, I focused on the Washington Football Team (formerly known as the Redskins) which is...
Topics: Branding and Messaging
