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Debra Andrews

Debbie Andrews is an experienced growth marketing leader, strategist, and presenter. She is the founder and CEO of Marketri.

dessert sample

What Does a Fractional CMO Cost? A Question Often Asked (& It’s the Wrong One)

Six years ago (March 19, 2015), I wrote a blog post on a little-known marketing position called the fractional CMO. In communicating the value of this new breed of marketer,...

February 24, 2021
Topics: Fractional CMO
B2B marketing planning with calendar

Top 10 Critical Elements of B2B Marketing Plans

At Marketri, we are big believers in having a B2B marketing plan before tactical execution which could include: content, ads, emails, webinars, events, social posts, and more. Marketing without a...

February 18, 2021
Topics: B2B Marketing Planning, Marketing Plans & Strategy
chess pieces

A Few Marketing Org Chart Considerations for New or Early-Stage Departments

Modern marketing holds the key to many companies’ growth kingdoms. CEOs are increasingly realizing its distinct and needed benefits, including scalability, intelligence, measurement capabilities, and a high return on investment....

February 10, 2021
Topics: Marketing Departments
four people waiting in chairs

4 Requirements for Building a Best-in-Class Marketing Function

As companies begin a high-growth period, many can achieve some success in acquiring new customers with one-to-one cold sales calls. But eventually, these efforts start to take up all of...

December 24, 2020
Topics: Marketing Departments
pandemic marketing lessons for a covid free world

Three Pandemic Marketing Lessons to Take into a COVID-Free World

There’s always something good that comes out of bad situations, right? In March, I shook my finger and said, “Not this time.”  In June, I gave an empty stare and...

December 17, 2020
Topics: B2B Marketers, Strategic Marketing Consulting
fractional CMO or in-house CMO

In-house vs Outsourced CMO: Which is Right for You?

When it comes to staffing the marketing function, middle-market companies typically enlist a senior leader—a Chief Marketing Officer (CMO)—to develop a strategic, revenue-generating marketing plan and lead its execution. But...

December 1, 2020
Topics: Fractional CMO, Marketing Departments
50 Tips for B2B Marketing

50 Tips for B2B Marketing Success

If our extensive experience with B2B marketing tells us anything, it’s that there’s really no shortcut to marketing success. However, that doesn’t mean there aren’t small steps you can take...

November 23, 2020
Topics: B2B Marketers, B2B Marketing Best Practices, B2B Strategy
gears in a machine

When CEOs and CMOs Align, Marketing Becomes a Revenue-Generating Engine

Christine Nurnberger is CMO of Bottomline Technologies, a company that makes complex business payments simple, smart, and secure. She credits a strong relationship with her CEO as one of the keys...

November 13, 2020
Topics: Marketing Departments, Strategic Marketing Consulting
investment bank marketing graphic

It’s Time for Investment Banking Marketing to Step Up its Game

In the professional services world, lots of industries have adopted modern marketing principles—and they’re achieving measurable, predictable results, including increased revenue. It started with CPA firms in the late 1990s...

October 28, 2020
Topics: B2B Marketing Planning, B2B Strategy, Featured
private equity blog featured image

Marketing for Private Equity Firms in Low-Tech Industries: What’s the Draw?

When you think of private equity firms, what kind of companies do you envision in their portfolios? Most people picture the high-tech companies of Silicon Valley, SaaS startups, and life...

October 19, 2020
Topics: Featured, Private Equity Marketing
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