The Marketri Blog for B2B Businesses
Learn what it takes to transform your marketing function from a cost center to a profit center with insights from marketing leaders.
Marketri Blog for B2B Businesses
Part of profit-center marketing is the ability to tie the marketing to the profit. Marketri brings you in-depth reporting, connecting data from a variety of tools for a comprehensive look at marketing efforts…and more importantly, marketing results.
2022 B2B Marketing Predictions for a Changing Workforce
No company that’s attempted to hire this year would be surprised to hear the workforce is rapidly changing. What many experts once called “The Great
Why Your Professional Services Firm Needs a Predictable Revenue Funnel
If you could look 3-4 months into the future and predict how much new business you’d have and how many additional people you’d need to
How to Find Your Brand Voice (and Why It Matters)
There’s a lot more that goes into a brand than colors and a logo. Everything from the photos on your website to how you answer
Strategic Marketing Plans vs Marketing Campaign Plans: 4 Ways They’re Different (and Why It Matters)
Just like you wouldn’t set out on a cross-country journey without a plan, you shouldn’t set out on a marketing journey without a plan. But
Who Is Leading Your Growth Strategy?
That’s a question few people would have asked 10 years ago. But if you head up a growth-minded company, you have to be able to
Ready to Move from Task-Based to Measurement-Based Marketing? Here’s How to Get Started
This is part 2 in our series on measurement-based marketing. Read part one here. Many marketing organizations are task-based, with staff busily engaged in activities
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